Jide Adeyemi, Nik Halik to Headline Urban Business Conference
Big & Bold boss, Jide Adeyemi and Australian financial entrepreneur, astronaut and high adrenalin adventurer, Nick Halik, are scheduled to speak at the Urban Business Conference billed to hold at the National Theatre, Iganmu Lagos, tomorrow, Saturday March 4.
The event is billed for two sessions: The morning session at 9 am and 1:30pm for the afternoon session. Tagged: ‘Rocket Your Success,’ it will feature Adeyemi as a keynote speaker.
Speaking with Brand Communicator today while hosting Nik Halik at his Ikeja office, Jide Adeyemi said the essence of Nick’s visit is to find a common ground for partnership to promote consumer-brand connection.
“Our focus as an organisation is to help brands connect with consumers. One of the most important things we always aim to do is to create that meeting point where brand meet the consumers we want to interact with.
“Like Nick, we are very unconventional. Our name depicts what we do. We tell people here that it is good to be big, better to be bold and best to be both, hence our name. Our logo is a fusion of a rat and an elephant. The elephant is big while the rat is bold.
“For us, the vision is simple. It is to be a creative house that is creating emotional bond between brands and consumers. We want to look at how with Nick, we can help brands communicate. We want to build local brands to get to the global stage.”
Halik who is the founder and CEO of companies including Financial Freedom Institute, Lifestyle Revolution, Money Masters Global, 5 Day Weekend, The Thrillionaires and co-founder of iCoach Global, expressed his excitement on speaking at the conference and a partnership in Nigeria: “I want to inspire people world over. That is my legacy. That is what is emotionally profitable for me. I want to give people ideas so that they can be financially empowered and standout.
“After the conference, I look forward to a partnership with agencies like Big & Bold and also with brands beyond tomorrow’s conference and today’s visit. I also look forward to having some high end commercials, promote tourism in Nigeria, and also partnerships in terms of investment.”
Nick Halik enjoys the hospitality of His Imperial Majesty, Ooni of Ife, Oba Adeyeye Enitan Ogunwusi for the duration of his stay in Nigeria.
Big & Bold Communications limited is a 360 degree integrated and interactive marketing communications outfit. In less than two years of operation, it has positioned itself as the agency of the future.