By Tunji Faleye
African Cristal Festival has extended entries for this year’s award till Monday, April 24.
The award which is to rewards the best advertising campaigns created and broadcasted over the African continent on any media will take place in Marrakesh, Morocco on May 11 and 12.
According to the organisers, the extension is to enable many agencies across Africa to enter for any award categories of their choice.
It will be recalled that The African Cristal Festival gave interested agencies until March 31st to submit their campaigns to the international and regional panel of leading creatives. This year again, all the entries will also compete in the Regional Awards, rewarding the best creations in seven regions or countries of the African continent, all media included.
The African Culture sub-category aims to celebrate the best African campaigns using cultural specificities to enhance their communication by making it unique and authentic.
The cultural specificities could be related to the language (words games), the gastronomy, the art, the music, the spirituality etc.
The African Culture sub-category is part of the Promo & Direct, Media, Outdoor, Press, Film, Radio, Digital, Mobile and Integrated competitions.
For two days, participant will have opportunity of meeting decision-makers who will sharpen their knowledge of the African market while participating in the conferences and debates animated by experts of the industry. This year will focus on the cultural stakes and their implications for brands. The 2017 edition of the African Cristal Festival will help attendees grasp the creative and multi-cultural future in line with this emerging market.
Not quite long, Africa Cristal Awards named Group Managing Director of SO&U, Udeme Ufot among the jury for 2017 African Cristal Awards holding in Marrakesh.
Jon Williams, Chief Creative Officer, Grey Europe, UK is the Creative Jury President.
Other members include, Thiago Fonseca, Chief Creative Director, Agência GOLO, Mozambique; Marc Taback, CEO, Initiative Media, South Africa; Martine Coffi-Studer, CEO, Océan Ogilvy, Ivory Coast and Reda Lahmouid, Creative Director, Groupe Saga Communication, Morocco.