Cherie Noodles has signed Kannywood super stars, Ali Nuhu and Aishat Aliyu Tsamiya as its Brand Ambassadors. Both will be the face of Cherie Noodles, a product brand from the stables of Olam Sanyo Foods Ltd, in all brand communication materials.
Ali Nuhu is a Nigerian actor, producer, director, dancer and script writer. Referred to in the media as the “King of Kannywood”, “Sarki Ali” or “King Ali”, he has appeared in hundreds of Hausa Language and English Language films, and earned numerous accolades than any other actor in Kannywood.
Aishat Aliyu Tsamiya is a household name in Kannywood. She has featured in many superhit films and earned number of awards.
Speaking about the signing, Marketing Manager of CherieNoodles, Bola Adeniji stated that “ Both Nuhu &Tsamiya are exceptional actors, who are very popular and aspirational in Northern Nigeria. Cherie noodles with its Chicken Pepper Soup & Classic Chicken variants is the favourite Noodles in northern part of Nigeria. This partnership will take brand Cherie to new heights.”
Commenting further on the appointment of the Brand Ambassadors, Adeniji said, “We will be engaging these celebrities on different platforms for our brand in the Northern markets. We urge all Cherie consumers and fans of both stars to get ready for an amazing time ahead”
Speaking on her association with Cherie Noodles, Aishat Aliyu Tsamiya said:
“Cherie Noodles has been my family’s favourite Noodles and I feelgreat to be associated with a brand which I eat regularly”
“This is a special day for me”, said Ali Nuhu. “My entire family is a fan of Cherie Chicken Pepper Soup Noodles, that’s why I feel so excited to represent Cherie Noodles. I urge my fans to eat Cherie Noodles and enjoy its exceptional taste”
Cherie noodles entered the market in 2008. It has 3 variants- Chicken Pepper Soup, Spicy Chicken and Classic Chicken. They are available in 70g, 100g and 120g packs.