X3M Ideas Leads Nigerian Regional Awards At African Cristal Festival



Steve Babaeko, CCO, X3M Ideas.

By Tunji Faleye


X3M Ideas, Nigeria’s fastest growing marketing communications agency has emerged the regional winner at this year’s African Cristal Awards as it led other Nigerian agencies with 1 Cristal and an Emerald.


The agency won Cristal with it’s work, Oando O-Gas Switch which it submitted for Promo & Direct category. It also won Emerald under the same category with its Etisalat Super Recharge1.0. The agency also won an Emerald at the main events, making it three medals in all.


Reacting to the feat, Steve Babaeko, Managing Director and Chief Creative Officer of X3M Ideas exclusively told Brand Communicator that despite this success the agency will not rest on its oars in its creative enterprise. According to him, “we have more work to do. Like they say the reward for handwork is more work. We have always felt that we have what it takes to be the best in the world, this is a clear testament that we were not wrong.”


Babaeko added: It’s an opportunity to be very grateful to almighty God for His blessings thus far. We are not unmindful of the fact that some of the feats God has helped us to achieve are still unreachable for many that are decades old. Thanks to God and our young but ambitious team. We keep shattering records.”


He said that after this feat, Cannes is definitely on the agency’s bucket list, adding that right from the time the agency opened shop, it has been their desire to compete at the world stage, promising that the agency will not stop until it wins Cannes award.


His word:

“We have a very young and passionate team that is very hungry and we are confident and consistent. I guess those are all the traits you find in most word beaters. Trust me we are ready.”


He also encouraged other agencies that are lukewarm about participating in an award of this calibre to take it as a point of duty to participate. He says, “yes it’s a little bit expensive to enter and send delegates but the truth is that if we want to compete with the rest of the world we have to show up. X3M Ideas is never intimidated by global competition. We are always ready to take it on that is why we keep winning.”


X3M Ideas which has solidly established itself as one of the Nigeria’s fastest growing marketing communication agencies has been demonstrating an uncommon courage in contributing meaningfully to the advertising business in Nigeria.


The agency has become a destination of choice for brands who desire high-octaine creativity and huge commerce success in the Nigeria business environment.


It is also a pacesetter in the practice of IMC through its uncommon innovative ideas, backed by share hard work and tireless dedication. The agency has also continued to blaze the trail for players in the sector through its creativity and impactful ideas.

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