The La Casera Company Plc, makers of Nigeria’s leading apple Carbonated Soft Drink, (CSD) La Casera Apple Drink, has launched a new look for its flagship brand that now comes with more natural apple juice extract to the premium drink.
The unveiling held recently at the prestigious Oriental Hotel in Lagos to celebrate its dealers, consumers and other stakeholders for their loyalty, received several commendations from NAFDAC, SON, MAN, dealers and other relevant stakeholders that were present at the event reinforcing La Casera leadership in the CSD market.
In his keynote address, Mr. Roland Ebelt, Managing Director of The La Casera Company (TLCC), said that the launch of the repackaged La Casera Apple drink is a display of the company’s innovative, forward-thinking prowess and commitment to consumers’ satisfaction.
“La Casera Apple Drink in 50cl bottle which still remains the standard and quality which La Casera is known for, now wears a new colourful and attractive look with real apple fruit indicating an increase in real apple juice content in each bottle giving consumers more taste of real apple at an affordable price just to meet the thirst need of the average Nigerian who is always on the go.” he explained.
In his welcome speech, Mr. Bello Yusuf, Marketing Manager, TLCC, assured guests that they have come to witness the rebirth of its flagship brand La Casera Apple Drink which is in line with the company’s vision of providing innovative, original and nutritional products for Nigerians.
“So with the unveiling of the fresh new look of our flagship brand La Casera Apple drink, we are appreciating our teeming consumers who have been supporting the brand for over 16 years. We thank these loyal consumers because without them we would not have achieved anything. The brand will continue doing its best to offer Nigerians the best apple drink in Sub Saharan African.” Bello added.
While commending the management of TLCC for a job well done, Mrs. Yetunde Oluremi Oni, Acting Director General of NAFDAC, represented by Kenneth Azikiwe said the product has gone through rigorous processes and has been found to be of high quality and good for consumers.
“On behalf of my DG, I thank the management of La Casera for coming up with an improved product with more apple juice, which shows commitment to consumer. NAFDAC number is attached to the label and I want every Nigerian to drink this product comfortably because NAFDAC has a stamp on it, it is NAFDAC approved,” he explained.
Also representing the DG of Standard Organisation of Nigeria, SON, Osita Anthony Aboloma is Mrs. Emordi Helen. She said the product is safe and of quality standard. “SON has ensured that the product conforms to the highest standard required,” she stated.
In the same vein, Joseph Emoleke, a Director at MAN, commended the company for the innovative product. He called for more innovative products to make the industry thrive.
In her vote of thanks, Mrs. Ruth Ode, Senior Brand Manager, La Casera Apple Drink, expressed appreciation to the management of the company, the national and state regulatory agencies, dealers and the media for their support for gracing the event.
“This would not have been possible without the dedication of the people involved in every aspect of creating, producing, selling, and consuming of La Casera Apple drink and even the media for being there for us,” she said.