Emeka Okeke, William Swayne, Others To Speak At FEPE International Congress



Emeka Okeke, Media Fuse Group Chief Eexcutive Officer.


By Janet Udogu

Media Fuse Group Chief Eexcutive Officer, Emeka Okeke will deliver a lecture entitled: Africa-Emerging Force, at this year’s Federation de la Publicite Exteriuer, FEPE, International Congress which will be held at Radisson Blu Waterfront Hotel, Stockholm, from June 7 to 9, 2017. Okeke will speak on June 8.


Commenting on speakers lined up for 58th FEPE Annual Congress, John Ellery, Executive Director, FEPE International says: “We believe this is the strongest line-up of speakers we have assembled at Congress, consisting of senior people from all sides of the industry who will be able to give delegates enormously valuable insights into the issues facing the global Out of Home industry and show clearly how we can move forward successfully together.”


William Swayne, global president, Carat will give the keynote address to open the Congress on the theme: A Time of Revolution – Earning the Right to Win. Swayne, who has extensive experience of major global advertisers including Adidas and Procter & Gamble, will describe the challenges Out- of-Home faces over the next few years and the tactics and strategies required to maintain and increase growth in an increasingly complex and competitive global market.


Swayne says: “These are exciting times for Out-of-Home in a rapidly changing and exciting market and I’m delighted to be given the opportunity to explore them at Congress.”


FEPE International President Matthew Dearden says: “We’re excited to have William Swayne as our keynote speaker. He will provide a great start and context for our Congress and help to place the challenges facing Out-of-Home in a truly global media marketplace.”

To address some of the key issues facing the global Out-of-Home industry, at the Congress is Barry Louth, Head of UK Media Planning of European pay-TV leader Sky and Richard Brooke, Media Operations and Strategy Director of Unilever (Europe).


Noomi Mehta of Selvel One and new FEPE board member, will discuss the rapidly expanding Indian Out-of-Home market while Sky Head of Media Planning Louth will discuss the importance of Out-of-Home to the UK’s biggest advertiser, alongside Paul McCormack of Rapport, Sky’s Out of Home specialist agency.


Unilever’s Brooke will outline how the rapidly expanding global Out of Home industry should address the issue of sustainability, a key plank of Unilever’s corporate and marketing philosophy.


Other speakers already announced for the year’s conference include Eric Newnham and Adrian Skelton from specialist agency Talon, who will give a rare insight into one of the UK’s biggest and most successful Out of Home agencies and the issues the wider industry faces.


Barry Frey, president and CEO of the Digital Place Based Advertising Association (DPAA) will reveal how digital Out of Home is overtaking home-based TV and video as the medium of choice for farsighted advertisers.


Also on the subject of digital, Bob Wootton, FEPE International Executive Director Designate and former Head of Advertising at the UK’s ISBA advertiser association, will chair a panel on the live issue of Programmatic Advertising with representatives from all sides of the industry.


According to organisers of the event, this year’s Congress will build on the four pillars outlined by President Matthew Dearden at last year’s Congress in Barcelona. The pillars include: Making the case for OOH in a digital world; Taking the digital revolution out-of-home; How can OOH reclaim our creative crown; and Making OOH easier to plan, buy and deliver.


FEPE International is a worldwide association of outdoor advertising companies engaging in worldwide lobbying for outdoor advertising with authorities, international organisations, political opinion formers and the communication media.




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