Crisis rocking the Out-of-Home advertising industry in Nigeria may be taking more toll on the practitioners than envisaged as the Outdoor Advertising Association of Nigeria, OAAN, has confirmed the suspension of the prestigious Poster Awards for this year.
Brand Communicator had earlier gathered from an anonymous source that the body has suspended the Awards ceremony because of the many crises rocking it. When Brand Communicator reached out to Ladi Sole, Chairman, Poster Awards committee, he denied having knowledge of such development.
However, in an exclusive chat, Tunde Adedoyin, OAAN President, confirmed that the body has indeed suspended the award ceremony for this year.
“It is true that Poster Awards will not be holding this year. Our industry like you know is going through challenges now and we cannot afford to hold the ceremony.
“Many agencies can barely keep up with daily operations much less pay their annual dues. It is only normal we suspend it this year,” he said.
Meanwhile, the OAAN has finalized arrangement to hold its 32nd Annual General Meeting, AGM, at Hotel Benezia, Summit Road, Asaba, GRA. The three-day event which has been slated for July 26 to 29 is a non-election AGM. Speakers at the AGM are yet to be announced.
It is expected that the meeting will afford stakeholders the opportunity to discuss and find lasting solutions to the issues that have seriously challenged the outdoor practice, part of which are the emerging unfriendly environment to profitably engage in outdoor advertising practice in Nigeria, occasioned by the almost suffocating regulations, very high financial demands by way of outrageous and unjustifiable fees, and policies of the Signage and Advertisement agencies, both at the state and federal level.
Poster Awards is an annual and most celebrated event of the OOH subsector which has been dedicated to acknowledge and appreciate creativity in the Nigerian advertising industry. It is an opportunity for stakeholders in the out-of-home space to formally and openly commend and reward those who create the messages that are exposed on various platforms.