Breaking: Adedoyin Returns As OAAN President


By Janet Udogu


Tunde Adedoyin
Tunde Adedoyin, OAAN President.


In what appears to be a happy turn of event in Outdoor Advertising Association of Nigeria,  OAAN, Tunde Adedoyin, the incumbent president who has stirred the wheels of the  association in the last two years was unanimously returned unopposed at the association’s Annual General Meeting, AGM, that took place on Friday at Hotel Benezia, Asaba, Delta State.

But for Atilola Odundare, Managing Director, Gems Communications and former Treasurer of the association who was replaced by Modupe Adewuyi, Managing Director, Standout Advertising Limited and former ex-officio member, the rest of the office holders retained their various positions.

George Onwujiariri, Managing Director, Mario Sanctus, however, contested without opposition as ex-officio member while Adeola Odesanya, Managing Director, Benevolence Treasures Limited and Danladi Yaro, Managing Director, Ikad Nigeria Limited stepped down from same office.

Other executive members of the association who retained their offices include Emmanuel Ajufo, Vice President; Femi Ogala, General Secretary; Tunde Oyekan, Assistant General Secretary and Obi Nnaobi, Publicity Secretary.

The rest of the ex-officio members are Churchill Nwagwu, Ify Onukwuba and Charles Chijide.

In a welcome speech, Adedoyin emphasised that despite the challenges facing the industry, the association and individual members are determined to surmount  the challenges.

“As an association, we are faced with so many challenges but we have been very resolute in our collective decision to tower above every challenge that confronts our great association on both fonts; individually and collectively,” he stated.

The President reeled out the activities and or achievements by his administration in the last two years. According to him: “We have set up a library within the Secretariat which is meant to give members and their staff opportunity to improve on their knowledge of the industry as well as learn to imbibe the best global practice of the profession,” he explained. Adedoyin however, called on members to donate books and computers for the library.

Part of the activities as reported by the OAAN head is the review of the association’s constitution. In his words: “The executive council listened to the yearnings of members and decided to set up a committee comprising all segments of the association, that is representatives of the Board of Trustees, BoT, the executive council and the general members of the association.”

Adedoyin regretted that the six state governors appointed in the past as Patrons did no live up to the expectation of the association. He however, expressed optimism that the newly appointed Patrons, Pat Utomi, former Senior Adviser to President Shehu Shagari and Nike Akande,  former two times Minister of Trade and Commerce and President, Lagos State Chambers of Commerce,  will both help the association find lasting solution to the problems facing them.

The OAAN boss also mentioned that his tenure has recorded the induction as well as upgrade of outdoor and member companies respectively, and equally ensured that there is unity amongst members. He further stated that the executives have worked relentlessly to ensure that all debts being owed members will be paid as soon as possible.

Mary Iyasere, Honourable Commissioner for Commerce and Industry who represented Ifeanyi Okowa, executive Governor of the state urged outdoor practitioners to always consider the environment whilst carrying out their businesses.

“I sincerely think that your members should always take the extra care of the beauty and aesthetics of the environment. The urge for profit should be balanced with the need for the beauty, orderliness and decency of the society,” she said.

Onyemaka Kenneth, Managing Director/ Chief Information Officer, Delta State Signage And Advertising Agency, DESAA, whose appointment into office took effect from June 1, shared his vision on how the outdoor industry can thrive in a recession period. Kenneth summarised his presentation with the key points: Changing the Entire Landscape, Changing the Pricing Matrix and Thinking Out of the Box.

The meeting which was themed Managing Our Business Profitably in a Recession, was capped by the induction of new member companies including Afromedia Airports Limited, Audience and Brands Consulting Limited, Interlink Multiconcept Limited, Yellow Spirit Limited, Landmark Limited and Adscape Limited.

Meanwhile, Ocean Outdoor Limited and Dynamic Display Marketing and Communications Limited were upgraded to full member companies of the association.

Certificates of Merit were issued to committee members for their immense contributions to the development of the outdoor association.

The event attracted dignitaries like Kingsley Emu, Delta State Commissioner for Economic Planning; Patrick Ukah, Delta State Commissioner for Information; Garba Kankarofi, Registrar, Advertising Practitioners Council of Nigeria, APCON, who was ably represented by Iyedi Iyoha, Assistant Director, Regulation, Monitoring and Enforcement Directorate; Eki Azufeh, General Secretary, Media Independent Practitioners Association of Nigeria, MIPAN; Jude Emecheta, Managing Director, Anambra State Signage and Advertising Agency, and a host of others.






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