McVities Celebrates 125th Anniversary, Rewards Customers
By Abutu Agada
International biscuit and confectionery brand, McVities Digestives has recently celebrated its 125th anniversary with the launch of a grand promotional campaign.
Manufacturers of the brand, Pladis, announced the promotion at a media launch held in Lagos. According them, the 125th anniversary promotional campaign aimed at rewarding loyal customers of the brand commenced from July 4 and will last for three months. The promo will see customers winning cash prizes of N1m each for three consumers; N500,000 each for six consumers; N200,000 each for 15 consumers; and instant airtime for 45,000 consumers.
Commenting on the decision to launch the campaign, the Country Manager, Pladis Nigeria, Kwame Wiafe explained: “The McVitie’s Digestive brand has enjoyed a lot of consumers’ love and support for over 12 decades across the globe, including in Nigeria. We therefore, decided to commemorate this great milestone by rewarding our loyal consumers who have made the McVitie’s Digestive brand story a successful one.”
Wiafe urged consumers to buy any of the McVitie’s Digestive anniversary promotional pack, scratch the foil to reveal a unique promo code and text it via SMS to stand a chance of winning one of the gifts.
The Marketing Director, Pladis Nigeria, Toyin Nnodi, explained that in order to make the promotion transparent and fair, all prizes won would be mutually exclusive to consumers.
He said, “This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to give all McVitie’s Digestive lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings.”
Nnodi noted further that the anniversary promotion was the first rollout of new developments from the brand.
“We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world with every biscuit bite, and we will have some exciting new developments this year,” he said.
Other brands in the Pladis stables include Godiver, Haansbro and Ulker.