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Brandzone Conference To Take National Branding Beyond Sloganeering

L-R: Isioma Utomi, Executive Director, Business Development , Center for Values In Leadership ; Chizor Malize, Managing Partner, Brandzone Consulting LLC and Convener, National Branding Conference ; Sir Steve Omajafor, Chairman, STB McCann Group and Co-Chair, National Branding Conference Advisory Board ; Folake Ani-Mumuney, Group Head, Marketing and Corporate Communications, First Bank, Nigeria and Chairperson, Conference Planning Committee recently at a Press Conference on the Upcoming National Branding Conference in Lagos.


The 2017 edition of Brandzone Conference organized by Brandzone in collaboration with the Centre for Values in Leadership, CVL, has announced that its  2-day National Branding Conference themed ‘Branding: A Catalyst for Development and Growth,’ will go beyond sloganeering to include monthly activities geared towards positively positioning Nigeria globally.

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The conference which is scheduled to hold at the Oriental Hotels from Tuesday October 17 to Wednesday October 18, 2017 is the 4th of an annual Thought Leadership Series – Brand Innovation Conference, created by Brandzone Consulting.  As one of Nigeria’s most influential industry conference, the annual Brand Innovation Conference is a transformation platform that leverages its extensive network of experienced and accomplished speakers to offer perspectives on and proffers solution to issues of national, economic and social importance.

According to the organizers, this year’s conference is a strategic response to the country’s quest for an appropriate narrative for country, and the need to project her diversity to the world. Specifically, the conference will address the need for Nigerians to take ownership of and start promoting more positive narratives around ‘Brand Nigeria’.

With practical insights from some of the country’s most accomplished business leaders, policy makers and entrepreneurs, this year’s national branding conference shall be chaired by Mrs. Ibukun Awosika, Chairman of First Bank of Nigeria. It is anticipated to stimulate deliberations that will provide a framework for creating appropriate narratives about Nigeria. Additionally, the framework will halt continued interpretation of the country through a limited prism at the expense of her highly-diversified economy and enterprising population.

Accordingly, this year’s conference will kick-start the journey to creation of positive narratives that will showcase areas of endeavours currently driving positive development and creating growth opportunities for the nation. Contributions of sectors such as solid minerals, mining, agriculture, travels, hospitality, globalization and entertainment, fashion & life style will be accentuated to substantiate the place of SMEs as the growth engines of the Nigerian economy.

Speaking on the conference, Chizor Malize, Managing Partner, Brandzone and Convener Brand Innovation Conference noted: “the National conference will serve as a precursor to an envisioned national branding story that will create a sense of pride in Nigeria and earn Nigeria the admiration and collaboration of the international community, particularly the leading nations of the world. We have identified experienced speakers and industry thought leaders who have done remarkable things building credible operations and businesses across the public and private sectors such as technology, banking, manufacturing, telecommunications, consumer goods, SMEs, entertainment and style.

“These speakers shall highlight their areas of impact in the diverse sectors, sharing the core positive attributes that have driven the demonstrable success, which have catalyzed growth in their diverse areas of endeavour and the nation as a whole. The objective is to tap from such remarkable performances to find positive narratives capable of providing opportunities in defining the nation’s core essence”.

The conference is focused on achieving collective intelligence and hinged on collection and documentation of fresh knowledge and insights. Therefore, the two-day event will start with plenary sessions with resource and faculty drawn from the public and private sectors, while day two of the conference will run as a workshop where participants will create a national brand experience journey as part of the process of mapping our strong brand narrative.

Beyond the conference, Folake Ani-Mumuney, Group Head, Marketing and Corporate Communications, First Bank, Nigeria and Chairperson, Conference Planning Committee said they would ensure that every month, there will be activities to consolidate on the achievements, results and recommendations and solutions proffered at the conference.

“The roadmap will have to be implementable actions at the end of the day. Twelve months following the conference, we have an action and objective every single month. Day 2 of the conference is about the workshop, where as much as possible,

“Branding Nigeria goes beyond sloganeering. It starts with awakening that consciousness of what is actually great about us as a people before layering it with slogans,” she added.

In addition to the plenary sessions and workshops the National Branding Conference is designed to have an exhibition of high opportunity sectors such as SMEs, Agriculture, Agro allied products, technology, production and  locally produced consumer goods which contribute to development and growth and combine to create positive stories for the nation.  The conference shall provide fresh insights and new knowledge to continue creating the most innovative strategies and ideas for projecting our nation positively.




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