Interswitch Connect 2017: Making Sense Of Disruption In Technology And Business Models
In line with its vision to become the market leader with unsurpassed insight and highest ability to execute and deliver results in Africa by 2020, Interswitch has created a reputation for itself in the financial services market for always being at the vanguard of disruption and innovation by creating intuitive ways to pay and transact using digital technologies and platforms like Quickteller, an online payments platform; Paydirect, reputed as Nigeria’s premier multichannel payments collection platform; and Paycode, a revolutionary cardless solution for accessing cash at ATMs and making payments at points-of-sale.
Interswitch has also recently acquired VANSO, a mobile-focused technology provider to banks. This new acquisition will result in VANSO’s mobile banking, SMS and security business lines being fully integrated into Interswitch’s digital commerce and technology operations in Nigeria, and across the Africa.
Interestingly, Interswitch which enjoys relatively impressive reckoning as Africa’s fastest growing (payments) technology company appears to be venturing further in its perceived traditional confines of payment and transaction. It therefore comes as no surprise that the financial brand is set to take the industry by storm with its highly anticipated inaugural thought leadership and conference.
Tagged: Interswitch Connect, the two-day conference, is slated for September 14thand 15th, 2017 and scheduled to be held at the Landmark Event Centre, Victoria Island in Lagos. The over-arching theme for this inaugural conference is “The Digital Transformation Imperative: Innovative Evolution or Disruptive Innovation?” The theme for the conference is not unconnected to the brand’s mission which is to create social, environmental and economic value by facilitating trade through intuitive forms exchange of value that are secure, convenient and consistent.
For the brand, the goal is to bring together the brightest and most experienced minds in increasingly converging sectors such as financial services, technology, payments and digital commerce, insurance, communication as well as lifestyle and retail/consumer goods to share experiences and strategies that will ignite sustainable growth and development of digitally-driven enterprise ecosystems ultimately geared towards facilitating seamless trade and commerce across the African content.
The focus will be on the approach to sustainable innovation in Africa, and speakers and participants will discuss and debate perspectives and opportunities in the emerging digital marketplace. The conference is being headlined by Brett King, a globally acclaimed futurist, innovator, best-selling author, and radio host.
King advised the Obama administration on the Future of Banking, and has spoken on the future in 50 countries in the last three years. He focuses on how technology is disrupting business, changing behaviour and influencing society. He has fronted TED conferences, given opening keynotes for Wired, Singularity University’s Exponential Finance, The Economist, SIBOS and many more. He appears as a commentator on CNBC and has appeared regularly on the likes of BBC, ABC, FOX, Bloomberg and more.
He is the CEO and Founder of Moven, a $200m mobile bank start-up, with the world’s first smart (downloadable) bank account. His radio show, Breaking Banks, began in May 2013. It was the first global show and podcast on FinTech, and has grown to be the most popular with an audience in 140 countries and 3.6 million listeners.
Joining King as speakers at the conference are former Executive Vice President of Payment giant, VISA, John Chaplin; Founder & Executive Vice Chairman of CWG Plc, Austin Okere; co-founder ofFlutterwave, Iyinoluwa Aboyeji; Head, Digital Financial Service & Mobile Payments at KCB Bank Group, Edward Ndichu; Sales/Customer Development and Shopper Marketing Director,FrieslandCampina WAMCO Nigeria Plc, Adewale Arikawe; co-founder and CEO of Paystack, Shola Akinlade; CEO for Kantar TNS East Africa, Aggrey Maposa; Technology and business leader at Fio Corporation, Bayan Quandil and Co-founder of Lagos, Nigeria-based Paga, Jay Alabraba.
Other speakers are OlubayoAdekanmbi, Chief Digital Transformation Officer at MTN Nigeria; Olu Akanmu, Marketing, Strategy & Public Policy Expert and Executive Director for Retail at FCMB and Oliver Nnonna; MD, Profiliant Resources.
The first day of the conference will largely focused on the payments and financial services sector. It is targeted at professionals, practitioners and enthusiasts in consumer, retail, user experience and lifestyle-related industries.
The Consumer Experience Session, slated for Friday September 15th boasts a line-up of A-list speakers and practitioners. The consumer experience session has is themed :“Redefining Customer Experience in a converged, digital world’ and will focus on contemporary and emerging trends in customer experience against the backdrop of digital convergence and communication clutter.
Conversations in this session will touch on sub-themes including, creating seamless customer experiences across all the touchpoints in view of increasing convergence of channels, making sense of ‘big’ data to improve consumer engagement – deriving insight from multiple sources simultaneously using big data, predictive analytics, and consumer insight, seamlessly combining digital and physical delivery channels.
Others are contextualizing campaigns with relevant, interactive content marketing, understanding increasingly complex consumer decisions and behaviour to optimize conversion rates, understanding user/customer experience as a critical differentiator in today’s marketplace, customizing for each customer’s preferences and based on past behaviours, Improving customer intimacy by listening to your customer and having two-way conversations and contemporary/Best practice approaches to loyalty: Integrating advanced analytics for insight-driven customer offers and rewards
This comes at the backdrop of the fact that customers are increasingly seeking personalized interactions with their favourite brands, even so at the Business to Business end of the spectrum; it is becoming more important for companies to connect with them in a way that goes deeper than the usual ‘brand-consumer’ relationship. To this end, brands need to keep providing nothing short of stellar customer experiences throughout the purchase journey and to even push the envelopes beyond.
Also on day 2, there is a session focused on ‘Innovation in retail’, with the sub theme: “Unlocking new frontiers through locally relevant retail innovation.” Essentially retail is being disrupted globally by a variety of forces, from Amazon to smartphones—forces that are changing the way consumers are shopping and retailers are selling. This panel session is on innovation in retail from an emerging market.
According to a statement from the company, the retail innovation panel will feature Microsoft Ingenico Group (a global leader in retail payment technology, Wigroup, Shoprite, Spar, Ebeano, Supermart NG and other relevant retail players from West and East Africa.
Registrations for the conference are now open on interswitchconnect.com