L’Oréal Faces Criticism After Dropping Influencer




L’Oréal is facing a backlash on social media after sacking one of its new influencers Munroe Bergdorf, who had made comments in a Facebook post addressing racism and white supremacy.


The company released a statement on Twitter earlier yesterday, stating: “L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.”


Trans activist Bergdorf was named the latest member of the brand’s ‘Beauty Squad’ only earlier this week. The group features a wide range of influencers, from bloggers and Instagram stars to singer Cheryl Cole, who appear in the brand’s advertising and also create collaborative content.


The influencer came under fire following an article by the Daily Mail today (1 September), claiming Bergdorf said all white people are racist in a Facebook post. Bergdorf, however, says the post was a direct response to the violence of white supremacists in Charlottesville, in which a neo-nazi drove a car into a crowd of protestors, killing one person and injuring many more.


L’Oréal’s decision has not gone down well with many people on social media. People were quick to comment on the company’s tweet, with some asking: “How can you claim to champion diversity and then fire her for speaking out against systemic racism?”

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