Leo Burnett Lagos has won Chi brands account adding up to numbers of accounts it has won in it few years of operation in Nigeria.
After a hard-fought battle among LTC-JWT, STBMcCann, Yellow Brick Road, Prima Garnet Africa and Leo Burnett Lagos, the Agency came out successfully and will manage all the Chi brands in Nigeria.
This means that Leo Burnett will be taking over the business from the incumbent Agency, DDB Lagos effective 1st November, 2017.
Chi Limited which has an array of brands including, Chivitarange, Caprisone and Happy Hour is the largest manufacturer of Juice, Nectars and Still Drinks (JNSD) in Nigeria and the company is among top 10 advertisers in the country.
Recently, Leo Burnett Lagos won a major World Bank IFC project which industry watchers have continued to applaud.
They said the exploits of Leo Burnett Lagos have continued to attract more clients due to the business result-oriented approach of the Agency and its commitment to global standards.
They opined that the agency’s profile has being on the upward scale after producing some remarkable creative works that are traceable to the agency’s humankind philosophy, a philosophy built around the thinking that creativity had the power to transform human behaviour… for good. Thus, Leo Burnett has been causing disruption by adopting approach totally different from that of any agency present or before it in the industry.