Kenneth Odum Joins YBR As Senior Strategist
Former Group Head, Strategy and Planning for Noah’s Ark Communications, Kenneth Odum has joined the services of Yellow Brick Road, YBR as a Senior Strategist.
Kenneth has had vast working experience on B2C and B2B brands across various industries and has contributed to the growth brands like Spectranet, Star, Tecno, Maltina, Vitafoam, Closeup and Omo.
He joined the marketing communications ecosystem in 2012 as a management trainee on strategy and planning at InsightGrey-now Insight Publicis. He rose through the ranks at the agency to become Strategy and Planning Executive. From there he proceeded to Fuel Communications Limited in 2014 where he spent four months as a Brand-Business Strategist.
Thereafter, he joined the MullenLowe Lintas Group where he was Senior Manager and Head of Department, Strategy and Planning for over a year before joining Noah’s Ark.
Kenneth studied Government and Public Administration from the Imo State University where he graduated in 2009.