Noah’s Ark’s Airtel ‘Lost’ TVC Wins Epica Award


Airtel 'Lost'


Airtel Nigeria’s ‘Lost’ television commercial crafted by one of Nigeria’s leading creative Advertising Agency, Noah’s Ark Communications Limited, has won Gold at the prestigious Epica Awards held in Berlin, Germany recently.

‘Lost’ is a commercial with a strong allusion to Daniel Defoe’s Robinson Crusoe. It tells the story of a man marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service which is commonplace in the growing Nigerian and West African telecoms space.

Speaking shortly after receiving the award at a ceremony in Berlin, Abolaji Alausa, Executive Creative Director, Noah’s Ark Communications Limited, dedicated the award to the client- Airtel Nigeria for creating the enabling environment and for the uncommon partnership in creating great creative works that have put the brand ahead of competitors.


Airtel Lost
Abolaji Alausa, Executive Creative Director, Noah’s Ark Communications Limited (left) receiving the award on behalf of the agency in Germany recently.


“This award is dedicated to the resilient and hardworking Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles and the entire Airtel brand team for giving the agency the wings to fly and for being open-minded and receptive to market-shifting creative ideas,” he said.

In his reaction to the feat, Lanre Adisa, Managing Director/Chief Creative Officer, Noah’s Ark Communications Limited, described the Gold award at the Epica Awards 2017 as another step in the right direction in the agency’s quest to put the country on the global stage.

“This is another symbolic milestone not only in the annals of Noah’s Ark as an agency, but for the entire creative advertising Industry in Nigeria,” he said. Adisa further congratulated Airtel Nigeria and the entire Noah’s Ark team for the laudable feat which he noted is one of the best ways to close the year and a pointer to many to come especially as the industry counts down to the 2017 LAIF Awards.


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