Winner Emerges In Vlisco Fashion Fund Initiative
Oluwakayode Etti a fashion illustrator and designer who runs Skentele by Etti, an Afrocentric fashion brand has emerged winner of the Vlisco Fashion Fund Initiative for 2017.
By virtue of his win, Etti was presented with a 2m naira cheque and a couture masterclass.
According to the organizers, five hundred applicants submitted their portfolio, CVs and business plans between October 23rd and November 3rd. In the first round, 40 selected applicants were invited for an interview. For the second round, 3 of the 40 were selected and given the assignment to make business and cocktail outfits using Vlisco fabrics. The outfits were worn by models and presented to a jury of six, comprising noted professionals from different areas of the African fashion industry.
After careful deliberation, the judges- Lanre Da-Silva Ajayi of LDA, Joan Ibuzo from House of Marie, Afua Osei from She Leads Africa, Dotun Akande, Vlisco Ambassador/Patrick Speech and Language Centre; Uche, a Fashion Illustrator and Ethan, also a Fashion Illustrator, chose Oluwakayode Etti as the winner of Vlisco’s Fashion Fund 2017.
The judges said that Etti maintained consistency right from the business plan submitted through to designs, creativity and execution.
The Fashion Fund is one of the Vlisco initiatives that invest in the African fashion industry, empowering women and young entrepreneurs, creating a platform that connects Africa’s fashion talent and creativity with the knowledge and activities of Vlisco in the African and global fashion world.
In light of Vlisco’s fashion facilitation system, Vlisco aims to develop and support upcoming tailors and designers to become established professionals through various initiatives. The Vlisco Fashion Fund, VFF, supports designers in starting and strengthening their own fashion businesses. By applying for the VFF, fashion designers had a chance to win NGN 2,000,000 and a masterclass.
The Vlisco heritage is quite unlike any other. Since 1846, Vlisco has been creating unique textiles known as Wax Hollandais, or Dutch Wax. These textiles are cherished for their distinctive designs, colours and wax effects. A special wax process, which originates from elaborate batik techniques, ensures that every centimetre of fabric is truly unique. Vlisco is the only brand still creating authentic Dutch Wax today. Each of its fabrics stands as an enduring mark of true Dutch craftsmanship.