Up in The Sky Wins Silver in 2017 Summit Marketing Effectiveness Award
Up in The Sky, one of Nigeria’s fastest growing creative agencies has won a Silver medal in the 2017 Summit Marketing Effectiveness Award for its TV Commercial ‘Konga Yakata’ Black Friday campaign for the Konga brand in 2016.
While speaking on the award recently, Oje Ojeaga, CEO of Up in The Sky Ltd expressed his pleasure at the win, adding that they will always strive to create impactful advertising.
“The Konga Yakata TV Commercial is a prove of how impactful our work here is. Winning a marketing effectiveness award for the 2nd year running is a testament to the creative synergy between us as an agency and our clients, in this case, Konga.com,’’ he concluded.
Beaming light on the rationale for awarding creative works at the Effectiveness awards, Jocelyn Luciano, Executive Director for the Summit Awards said, “Marrying creativity and effectiveness can be a difficult task, so winning a Summit MEA is a significant achievement. The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”
She adds that the Summit Marketing Effectiveness Award responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit Marketing Effectiveness Award is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness.
During the 2017 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit Marketing Effectiveness Award received submissions from the following thirteen countries including Australia, Canada, Denmark, England, Germany, India, Nigeria, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, and the United States.
The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.