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Citiserve Introduces Orangebox Retail Platform To Merchants At Quarterly Orangeworld Merchant Congress

L-R: Dr. Jubril Salaudeen, Chief Operation officer, CitiServe; Nkoyo Ekop, Channel Manager, Acquiring, Ecobank; Akinwale Adejuwon, GM Sales, CitiServe; Mrs. Biodun Shoyinka –Osusu of Caprique Children’s Place, Surulere; and Tobi Osibodu, Chief Commercial Officer CitiServe during the launching of the retail platform at the quarterly CitiServe Merchant Congress held in Lagos recently.


CITISERVE introduced its merchants to its new innovative distribution platform at its quarterly merchant congress.

By holding its merchant congress, CITISERVE, as a company devoted to pushing the Cashless Nigeria initiative, creates an opportunity for its merchants to give feedback on its services, the industry initiatives, and get suggestions from the frontline on how to enhance the Cashless Nigeria initiative. The merchant congress creates a comfortable environment for the merchants to talk about their concerns on payments and the payment value chain in general.  CITISERVE also used the opportunity to introduce the merchants to its new value proposition- the OrangeBox retail platform.

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The OrangeBox™ Retail platform is an innovative digital distribution platform that creates and delivers value to the last mile by providing income opportunities in the sale of e-products as well as physical products via the OrangeBox™ point-of-sales device to the consumer. This platform leverages on the OrangeBox PoS which is a merchant device with a wallet system that accepts card and cash payments and transactions respectively. The platform is flexible and adaptable to a human face. It also gives all merchants that have the Orangebox, the opportunity to enhance their income through the sale of e-products and Physical products.

The platform with over 49,000 OrangeBoxes™ pan-Nigeria offers product owners a deep and penetrating distribution channel delivering availability, accessibility and increased profit. Its range of products include Airtime, Pay/cable TV, Power/utility bills (token), Lottery, Internet, Insurance, Money Transfer and much more.

CITISERVE Limited, a member of the Vigeo Group is a technology-enabled distribution company. With a focus on enterprise solutions and payment services that make life easier, CITISERVE provides e-business solutions for the industry, developing applications for e-transactions, bill payments and numerous value-added services.


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