DDB Lagos, X3M Ideas, Noah’s Ark Top LAIF 2017 Nomination Shortlist
The shortlist for nominated entries recently released by the Association of Advertising Agencies of Nigeria, AAAN, for the Lagos Advertising and Ideas Festival, LAIF, indicates that DDB Lagos, X3M Ideas and Noah’s Ark Communication have the highest number of shortlisted entries.
A total of 418 entries by agencies were shortlisted for LAIF 2017 awards. Out of this figure, DDB Lagos leads other agencies with over 110 shortlisted works. X3M Ideas follows suit with 68, Noah’s Ark has 54 while BBDO and 7even Interactive complete the top five agencies with nominations with 27 and 25 works respectively.
The Lagos Advertising & Ideas Festival is the brain child of the Association of Advertising Agencies of Nigeria (AAAN). LAIF seek to recognize creative excellence; help to improve the quality of creative craft and to promote the spirit of healthy competition, applying global best practices.
Medals are up for grabs in 75 categories across Digital &Mobile, Film, Outdoor, Press, Radio, Campaign, Digital Craft, Film Craft, Radio Craft and Print Craft.
Other objectives of the Awards include, promoting excellence in brand development and Nigeria’s creative potentials in international circles, creation of avenue for the celebration of ideas and recognition of marketing excellence
Additional information can be found here: https://www.instagram.com/thelaifawards/