Nigeria’s Sole Loeries Win At the 2017 Award

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Loeris
Mrs. Adenike Adefila CEO, VQI Communications presenting the Loeries
Bronze Award to Mr. Taiwo Agboola, COO, 7even Interactive recently in Lagos.

It was a proud moment for the 7even Interactive team as VQI, the official Loeries partner in Nigeria came calling with the agency’s well-deserved bronze plaque at the recently concluded Loeries 2017 awards, which held in far away Durban, South Africa.

The agency was awarded for their self-promotional work titled ‘FRIXION’ to raise awareness on abuse. Speaking on the win, an elated Taiwo Agboola, stated that for his team, the award was second only to a Cannes Lion, and it was just the beginning of what to expect from the 7even Interactive team.

On her part, the CEO of VQI Communications, official partner to the Loeries in Nigeria confirmed that the Loeries is a keenly contested award show that only rewards creative excellence. She hinted at the big plans the Loeries have to collaborate with the Nigerian advertising industry which necessitated a trip earlier in the year to Lagos by the Loeries President, Andrew Human. She maintained that the visit was not a one-off and the industry should look forward to more of such from the Loeries in 2018.

Further commenting on VQI Communications role, Mrs. Adefila mentioned that this year marks the second year that VQI Travels an arm of the company specializing in logistics has organized all-inclusive tours for the Loeries Creative Week in Durban. She advised all practitioners wishing to gain more exposure to start preparing for next year’s creative trip and assured that travelling with VQI makes the logistics easier as every aspect is covered from visas to airline and hotel reservations.

VQI’s involvement goes beyond logistics however as all award enquiries, advertisement or even partnership proposals can be routed through VQI Communications. In short, they are a one-stop shop for all matters Loeries. Her final word was that the industry should gear up for an even bigger and better Loeries Award in 2018.

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