SBI Media Joins Masscom Global Network
One of Nigeria’s foremost media independence agencies, SBI Media limited has announced its full membership of Masscom Global Network.
Masscom Global is an emerging markets media network with agency partners across sub-Saharan Africa, The Middle East and Eastern Europe.
This strategic alliance which is beyond agency affiliation will see SBI Media become the exclusive partner for Nigeria and the entire West African sub-region.
Commenting on the partnership, Prathish Cherian, Head of Masscom Global said: “SBI Media has been our exclusive partner for Western Africa for the past three years since we formed the network. We have worked with the team across local, regional and international campaigns.
“The advantage the Masscom Global brings to the table is limitless. We support local teams with global best practices, strategies and creative inputs. We are excited to contribute the same standard to your business”. We look forward to working alongside SBI Media for Nigerian and West African brands clients and businesses”.
Speaking for SBI Media, Rotimi Bankole, CEO of SBI Media said: “We are very happy to announce our strategic partnership with Masscom Global. We have developed a remarkable chemistry with the network since our first interaction. I am very convinced the network will be a platform to collaborate, connect and carry out best in class media solutions to our local and global clients.
Masscom Global Network has its international headquarters is located in UAE – Conrad Tower, 19th Floor, Opp: World Trade Centre, Sheikh Zayed Road, Dubai.
SBI Media is next generation media agency built on the culture of bravery, thought leadership and innovation. Serving a diverse clientele of technology, aviation, automobile, telecoms, eCommerce, FMCGs financial services and allied industry. SBI is headquartered in Lagos with 20 media professionals in media strategy, research, planning and exchange.