BBDO Worldwide Emerges World’s Most Creative Agency Network For 12th Consecutive Year



For the 12th year in a row, BBDO Worldwide has topped the Gunn Report as the most creative agency network in the world. The Gunn Report is a global index of creative excellence, based on results from the most important global, regional and national award competitions of the year.

In addition, four BBDO agencies were ranked among the world’s top ten individual agencies, with Almap BBDO and BBDO New York taking the #1 and #2 slots, respectively. Clemenger BBDO Melbourne ranked #7; and Colenso BBDO, New Zealand, ranked #10. A total of 36 BBDO agencies from 25 countries across every region contributed to this year’s ranking.

This year’s Gunn Report includes the inaugural Gunn 100, a ranking of the 100 best creative ideas in the world, regardless of communication discipline (in the past, campaigns were ranked by category, such as Print, Film and All Gunns Blazing), as well as a ranking of the top 50 agencies, networks, brands, advertisers, countries and top holding companies.

Four of the top five campaigns in the Gunn 100 were created by BBDO agencies, including “Meet Graham” from Clemenger BBDO Melbourne for Transport Accident Commission (#1), “Child Replacement Programme” from Colenso BBDO for Pedigree (#3), “Evan” from BBDO New York for Sandy Hook Promise (#4), and “Endless Possibilities” from Almap BBDO for Getty Images (#5).

Gunn 100 is a way for agencies to benchmark themselves versus one another in the most important area – creativity. That’s why these rankings matter,” said Emma Wilkie, Managing Director of the Gunn Report. “To be ranked #1 is a testament to an agency’s creative capabilities. After all, Gunn is based on the very best and most competitive award shows in the industry. For BBDO to be ranked #1 year after year is not only an indication of the network’s ability to deliver on its mantra of ‘The Work,’ but also to do it consistently, while evolving to reflect the new world of content creation.”

Winning the Gunn comes on the heels of BBDO being named the most awarded agency network across all marketing communication disciplines in The Drum Big Won Rankings, where BBDO agencies were also ranked among the top three in the world (Clemenger BBDO Melbourne #1, Almap BBDO #2 and BBDO New York #3).

Andrew Robertson, President and CEO, BBDO Worldwide, said, “We know that award-winning work works better in the marketplace, so topping Gunn and The Big Won matters.” He added, “When we say we’re focused on The Work. The Work. The Work, we mean it: winning Gunn for 12 years in a row proves it.”

In addition to BBDO, BBDO’s parent company, Omnicom Group, was ranked the #1 holding company in the world.

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