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PAL Pensions Unveils #Retire With A Smile Campaign

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Pensions Alliance Limited (PAL Pensions) has unveiled a new campaign tagged ‘Retire with a Smile’ to encourage more individuals to secure their retirement period.

The campaign was launched recently at the Oriental Hotel, Lekki, Lagos. The campaign also saw the launch of a new TV Commercial which was warmly accepted as it sparked up positive conversations among media correspondents on the giant stride embarked on by PAL Pensions.

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The TV Commercial shows an exciting musical that depicts PAL Pensions’ customers and clients alike smiling from their active working days to old age. It is expected to run on major TV stations and digital platforms across the country.

Addressing the media during the unveiling of the campaign; Head, Brand Management & Corporate Communications PAL Pensions, Mrs. Sunmisola Mark-Okoma stated that ‘‘At the core of this campaign is the need to encourage the younger demography to secure their future by adopting a retirement savings plan and educating them on the importance of the contributory pensions scheme. According to a 2017 report by National Bureau of Statistics, it revealed that only 10.93 percent of Nigeria’s total working population have retirement savings account, this implies that more than 89 percent of Nigeria’s workforce do not have a retirement savings account. The importance of pension funds cannot be overemphasized and this is what we intend to achieve with the campaign launch. Our desire is to assure Nigerians that PAL Pensions delivers retirement benefits with a smile.”

Furthermore, Sunmisola also enumerated some packages open to existing and new customers. ‘‘PAL Pensions is a company that offers performance, service and trust to its teeming customers. We are committed to provide seamless internal and external synergy in a bid to achieve the capital growth and safe investment. Our customers can enjoy three benefits of the ‘Retire with a Smile’ campaign. Retire with a Smile is anchored on our capacity to deliver our promise at the maturation of the pension scheme; also, Service with a Smile speaks volumes about our excellent customer service models; while Deliver with a Smile is an internal mechanism which ensures that people who register with PAL Pensions get their retirement benefits with ease.’

“Our customers are also guaranteed access to 25% of their funds before attaining age 50, when out of job for a minimum of 4 months’’. She added.

There was also a demonstration of PAL Pensions’ app at the event as guests were taught how to navigate the app showing defined benefit of the app and the simplicity for users. Head, ICT, Oladimeji Kazeem stated that ”’We are aware that in this digital age, everyone wants to get a product or service on-the-go, the PAL Pensions app provides you with all the necessary information needed wherever you are .  Customers can easily access their retirement savings account and get update on happenings in the Pensions Industry by downloading the app on Apple or Android play store.

Pensions Alliance Limited is a joint venture between First Securities Discount House Limited (FSDH) (now known as FSDH Merchant Bank) and African Alliance Insurance Company Limited. They are a licensed pension fund administrator with over 10 years of professional experience in Pension Funds Administration. PAL Pensions was incorporated in April 14, 2005 to manage and administer retirement savings contributions of employees in Nigeria as a result of the Pension Reform Act of 2004.

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