Dentsu Aegis Network Set To Organise Innovation Roadshow In Lagos, Others


dan-largeDentsu Aegis Network SSA a leading media, digital and creative communications services that Innovate the way brands are built is set to organise  Innovation Roadshow which will take place across the region during the months of March and April 2018.The roadshow will berth in Lagos on 10th -11th April 2018 to create values for brands.

The Innovation Roadshow is a unique platform that brings together a wide range of specialist skills for media and showcases the innovation possibilities of the Dentsu Aegis Group.

It’s a 3-hour summit where Dentsu Aegis regional business leaders and specialists share examples, tools and approaches to igniting innovation and value creation for brands while making innovation the competitive advantage that sets the Group’s clients apart from competition.

Recalled, Dentsu Aegis Network closed 2017 with a net new business balance of $2.34bn (£1.68bn) and three of its agencies in the global top five agency networks.

Some of the biggest accounts DAN won last year in media billings were: AB Inbev ($815m), P&G Nordics ($270m), GM local ($238m), Migros ($220m) and Shanghai VW ($243m). The network lost business from Opel (- $287m) and Lego (- $140m).

Peter Huijboom, DAN chief executive of global clients and media brands commented: “As pitches become more fragmented, our culture and single P&L really come into their own. Dentsu Aegis is built for collaboration and has been for a long time. That’s the real story behind these impressive numbers.”

Publicis Media was second with a net new business balance of $376m, bumping Havas Media down to third with $315m. Group M placed fourth with a net balance of $58m.

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