Five Important Facts To Know About Loeries Awards 2018
With just a month before entry deadline on 15 May for Loeries 2018, here are important facts to know about Loeries award.
1.Who can enter?
All members of the advertising and brand communication industry across Africa and the Middle East are invited to enter work.
For any interested members of advertising, everything you need to know about the Loeries Africa Middle East is available on loeries.com
2.What is the deadline?
Entry deadline for this year’s Loeries Awards is 15 May 2018. All work entered must have flighted between 1 June 2017 and 31 May 2018.
Entry guidelines, tips and tricks for entering award-winning work and other entry information is available loeries.com
- When are the awards?
Loeries Creative Week takes place in Durban, South Africa from 16 to 19 August. The 2018 programme has been adjusted to help delegates get the most from their time. With MasterClasses on Thursday, the DStv Seminar on Friday, and awards this year on Friday and Saturday, everyone can experience the best the Festival has to offer.
- From 2018, Finalists earn ranking points!
From this year’s awards in August, the Loeries is including points for Finalists in its Official Rankings across Africa and the Middle East. In the past, the Loeries only awarded points for Bronze awards and above. From 2018, ten Finalist points will be equivalent to one Bronze award, and Finalist points will be capped to a maximum of 30 Finalists – equivalent to 3 Bronze awards.
- What about awards for Young Creative minds?
The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to our talented youth, and the Loeries places a significant emphasis on education and development of bright young minds. Two such categories are:
Brand South Africa Young Creatives Award
Young Creatives, turning 27 during 2018, or younger, are eligible to enter.
There is no entry fee and two Gold Loeries and $5,000 cash for each two winner is up for grabs.
All work entered must have been approved by the appropriate Brand Representative, and been commercially exposed (e.g. flighted, built, distributed, etc.) to a substantial audience.
Facebook Challenge for Students
For the third year running, Facebook is sponsoring the annual Facebook Challenge as part of the Student Category.
The Facebook “Hack for Good” challenge gives students across Africa and the Middle East the opportunity to show the world there is no problem their creativity can’t solve.
The best submission wins a Loerie and an all-expenses paid trip to Loeries Creative Week in August 2018, to collect the coveted award. Their work will also flight on Facebook and Instagram.
There are no entry fees – Facebook is helping students by covering the cost of entry.
The Loeries has been rewarding creativity for 40 years. As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.
The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to our talented youth, and the Loeries places a significant emphasis on education and development.