Google Launches Google Go In Nigeria, Other African Markets

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Google has unveiled a new app, Google Go, in Nigeria and other countries in Africa in a bid to give users a faster and lighter way to search and access the internet.

Weak data connectivity, high data costs and low RAM or storage space often make it hard for people to get the most out of the internet – Google Go is built to handle these challenges.

“Users come to us to experience the web and access accurate information quickly. Unfortunately users can’t always decide on the type of device they have or the kind of connection they are on,” says Google Africa Chief Marketing Officer, Mzamo Masito. “Google Go is designed from the ground up to address these issues and provide a seamless experience irrespective of what device or network the user is on.”

Speaking at the launch, in Lagos, Nigeria, Juliet Ehimuan, Google’s Country Director, Nigeria, revealed; “There are about 30 million smart phone users and the number increases annually, however, upon expansive and in depth research in to smart phone usage it was found that 73% of users have less than or 1GB RAM and low memory space which causes hitches while searching on the internet.

Stating the features of the App, Lolu Bodunwa, Product Marketing Manager, Sub Saharan Africa disclosed; “Google Go is less than five megabytes, 5MB in size, it employs data management and compression technology and as such uses 40% less data.

Taking up less than 5 MB, the app is quick to download without using much data, and it takes up minimal space on your phone. It uses the latest version of Google’s advanced compression algorithm, using up to 40% less data to display search results. Search results are also cached on the device so you can quickly re-access previous searches, even when you’re offline, without incurring further data costs. When there’s no internet access, Google Go retries failed search requests in the background and lets you know as soon as the results are ready. Web pages load quickly, even in data-saving mode or on 2G connections.

What this means for the user is a lighter, faster way to search. It loads results instantly as you type and smart word suggestions help you search faster with minimal typing. The home page icons make it faster and easier for you to discover new content and find what you’re looking for with a single tap. Voice search has been improved to work better on slow connections. Add the search bar widget to your home screen for fast and easy access to what’s trending.

Google Go is available today in 26 countries in Sub-Saharan Africa through the Google Play Store. It will come pre-installed on all Android Oreo (Go edition) devices, available in stores soon. It is available for devices running Android v4.3 (Jelly Bean) and above.

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