Marketing Communication Expert Launches Report On Millennial Employees, Tasks Organisations On Innovation
The CIBN auditorium in Lagos last week played host to Nigerians from all walks of life as Mr. Nduneche Ezurike, a Marketing Communication professional and employee with one of the leading commercial banks has cautioned that organizations seeking to create happy moments and fat pay cheques as a strategy for achieving improved productivity are in for hard times in the era of the millennials.
He advised that they should instead pay greater attention to creating an enabling environment which harnesses individual talents in the workplace.
Speaking at the Chartered Institute of Bankers, Victoria Island Lagos, while delivering a research-based the report of his research report entitled: ‘Employee MarketPlace’ a study on employee engagement and workplace innovation in the Millennial age, Ezurike undertook a review of the current practice of employee engagement and questioned the practical relevance of some of the existing theories on employee happiness, employee motivation and the Employee Engagement- Profit- Chain.
The report showed how leaders can take advantage of the creative energies and talents of the millennials to achieve innovation within their organization.
The three-part presentation which included a video documentary of professional perspectives on employee engagement, theoretical reviews of the subsisting practices of employee engagement also shed light on a quantitative survey report which the convener conducted in partnership with the Chartered Institute of Bankers of Nigeria.(CIBN)titled “The Millennial Voice’
Citing recent researchers in Positive Psychology and Emotionomics, Mr.Ezurike cautioned that organizations seeking to create happy moments and fat pay cheques as a strategy for achieving improved productivity are in for hard times in the era of the millennials. He advised that they should instead pay greater attention to creating an enabling environment which harnesses individual talents in the workplace.
“In the era of innovation, there is little correlation between organizations with the highest wage package and its net productivity’ he declared.
Speaking further on the Employee Marketplace, Nduneche revealed that the Employee Marketplace is an engagement design which seeks to harness employee self-interest to unlock organizational benefits of innovation and business growth.‘Employee Marketplace” as a management model he continued, provides a new paradigm on multi-teaming, employee self-interest and enterprise innovation. Continuing, he noted that forward-looking organizations must deliberately renew their attention on the traditional three Cs: communication, collaboration and community, stating that since engagement remains essentially an emotional activity involving passion, empathy and creativity, hence efforts to advance digital transformation must first understand employee self- interest and emotional intelligence.
Ezurike later presented ‘The Millennial Voice’, a survey of millennials within the Nigerian banking industry. According to some highlights of the report which was done in partnership with CIBN, 41% of the millennials state that competitive salary will make them put in their best whilst 59% believe that manpower development, reward and recognition will enable them to offer their best service. On the operating culture within their organization, 41% of the millennials express dissatisfaction with it whilst 11% express confidence with their corporate culture
The report also showed that 41.4% of banks current employee engagement activities are focused mainly on employee awareness higher than product adoption (20.7%), regulatory information (13.8%), and change management (13.8 %|) respectively.
Later in the presentation, stakeholders representing varied generations bared their minds on the workplace conflict created by intergenerational gaps.
Mr. BiodunAdedipe, the MD/CEO of Abiodun Adedipe and Co commended the research initiative stating that it is one of a unique kind of research; an incisive effort to unravel the seeming mystery of Generation X and their work attitudes.
Femi Awoyemi MD/CEO, Proshare expressed his excitement, stating that ‘the matter which had always been discussed in hushed tones is now brought to the centre of agenda’. He notes the role of generation X to be that of supporter, facilitator and mentor to the young generation’ rather than a competitor.
Charles Aigbe, President of Association of Corporate Affairs Managers of Banks (ACAMB) lauded the depth of research undertaken by Mr. Ezurike noting that it is in line with the association’s current effort to build the capacity of marketing communication professionals in the banking industry
Mr. Michael Ebia a millennial and CEO of Ade Digital confessed he has never witnessed a conversation centred on millennials praised the session as an insightful one. ‘Overall, I now see a wide difference between collaboration and co-operation; I also understand communication more as listening to the millennials\.
The term Millennials is usually considered to apply to individuals who reached adulthood around the turn of the 21st century.Millennials are estimated to constitute over 72 percent of the global workforce by the year 2025, whilst 0ver 50% of employees in the banking sector are estimated to be in the millennial generation.
The initiative according to the convener, Mr. Ezurike was designed to arm business leaders with the winning strategies in engaging millennial and Afrilennialemployees as well as contribute to the global conversation on the role of millennials in the workplace, especially in mid to large organisations.