CMC Connect, Red Media Africa, Image Merchants Promotion Win Big At SABRE Awards



Nigerian public Relations firms have emerged winners at the just concluded 2018 Superior Achievement in Branding Reputation and Engagement (SABRE) Awards in Gaborone, Botswana. The firms are CMC Connect Burson-Marsteller, Red Media Africa, and Image Merchants Promotion Limited.

The annual award organised by the Holmes Report in collaboration with African Public Relations Association (APRA) recognises successes recorded in brand reputation management and engagement.

CMC Connect Burson-Marsteller emerged winner of the Public Sector/Government category for the campaign “Free Trade Zone Regulatory Issue” for Nigerdock. It also went home with a Certificates of Excellence in Corporate Social Responsibility for “Airtel Touching Lives Season 3” for Airtel.

For Red Media Africa, it won the Diamond SABRE Awards for Excellence in Public Relations in the C-Suite,  The SABRE Award For Superior Achievement In Brand-Building for the campaign “Don’t Just Think; Do” for Lipton and also won a Certificates of Excellence in the same category for the campaign “There is More Behind The Star” for Heineken.

Similarly it clinched a Certificates of Excellence in the Gold SABRE Awards For Public Relations Campaigns categories(Western Africa) for the campaign “Don’t Just Think; Do” for Lipton and it emerged winner of the Food and Beverage category for the campaign “There is More Behind The Star” for Heineken.

Meanwhile, Image Merchants Promotion Limited publisher of PR Nigeria won Issue/ Crisis Management Award  for its book “Boko Haram Media War: An Encounter with the Spymaster,” authored by its founder, Yushau A. Shuaib. It also clinched a Public Education Award for the campaign “Prison Decongestion: Tackling the Plight of Awaiting Trial Inmates (ATI)” for Nigerian Prison Service with Image Merchants Promotion Limited.

Commenting the firms for the award, a statement signed by President Muhammadu Buhari’s spokesman, Garba Shehu, Buhari applauded the Nigerian PR firms, CMC Connect, Red Media and PR Nigeria, for helping to project the country’s image in positive light to the world, as he urged PR practitioners to change the country’s narrative with their works.

Other award winners at the global event included Burson-Marsteller, Hill+Knowlton Strategies, Instinctif Partners, Ogilvy & Mather, Red Media Africa, FleishmanHillard, CMC Connect, Djembe Communication, WE Communication, Reputation Matters, Edelman, Clockwork Media and PRMedia.

The SABRE Awards is the largest continental awards competition for the public relations industry hosted by the Holmes Report in different continents to celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.


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