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LG Electronics Signs Alex Iwobi As Brand Ambassador

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L-R: Managing Director Fouani Nigeria Limited, Mr. Mohammed Fouani; LG Electronics Brand Ambassador, Alex Iwobi and Head Corporate Marketing Electronics West Africa Operations, Mr. Hari Elluru, during the unveiling of Alex Iwobi as LG Electronics Brand Ambassador at the weekend.
L-R: Managing Director Fouani Nigeria Limited, Mr. Mohammed Fouani; LG Electronics Brand Ambassador, Alex Iwobi and Head Corporate Marketing Electronics West Africa Operations, Mr. Hari Elluru, during the unveiling of Alex Iwobi as LG Electronics Brand Ambassador at the weekend.

At an elaborate ceremony in LG showroom Lekki Lagos, LG Electronics officially signed on Nigerian International Football player, Alex Iwobi as its official brand ambassador. It was witnessed by officials of LG Electronics, Fouani Nig. Limited, members of the press and general public

As a promising football star for both club and country, Alex Iwobi has endeared himself to fans both at home and abroad due to his sterling performances. It is on record, he played a crucial role in ensuring that the Super Eagles of Nigeria qualified for the forthcoming World Cup tournament. He is skillful and full of youthful energy, an inspiration to millions of youth who one day long to play football; he indeed represents the future of football; a quality that made him the preferred choice as a brand ambassador for LG Electronics. LG on the other hand, represents the future of innovative technology. Without a doubt, he would positively influence the brand within and outside of Nigeria.

Speaking at the unveiling, Mr. Taeick Son, Managing Director, LG Electronics West Africa Operations, said: “the choice of Alex Iwobi went through a thorough process and in the end, we zeroed in on him, going by his antecedent in the field of play and most importantly how he is generally perceived as a player around the globe, we have no doubt whatsoever that he is the right face to represent the brand, and at the end he would do us all proud. On that note Alex, I say welcome onboard.”

Responding Alex Iwobi said: “For me this is a rear privilege and honour to be the brand Ambassador of a renowned electronics giant as LG Electronics, I must say I am indeed happy and I will continue to do my best in the field of play which obviously was what attracted the brand to me in the first place and secondly, as an ambassador of the brand I will continue to perform in ways that connect with the performance of the brand in millions of homes.”

Speaking in the same vein, Mr. Mohammed Fouani, Managing Director Fouani Nigeria limited was full of praise for the player. He said “I am particularly happy this deal has been sealed today which for us brings in a unique opportunity for both Alex Iwobi as our ambassador and LG Electronics as the brand, this collaboration would obviously pay off in the long run.”

This clearly demonstrates LG Electronics loves the game of football, identifying with a player such as Alex Iwobi who by all standards has distinguished himself in his chosen career as a professional footballer. It is believed Alex Iwobi, who is young and full of energy would serve as an inspiration to younger and upcoming footballers in the country who are also part of LG esteemed consumers.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies   ― Home Appliances & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG signature products and ThinQ featuring artificial intelligence.

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry-leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits.

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