Microsoft Retains Dentsu Aegis As Global Media Buying Account

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The logo of French headquarters of American multinational technology company Microsoft, is pictured outside on March 6, 2018 in Issy-Les-Moulineaux, a Paris' suburb. / AFP PHOTO / GERARD JULIEN (Photo credit should read GERARD JULIEN/AFP/Getty Images)
The logo of French headquarters of American multinational technology company Microsoft, is pictured outside on March 6, 2018 in Issy-Les-Moulineaux, a Paris’ suburb. / AFP PHOTO / GERARD JULIEN (Photo credit should read GERARD JULIEN/AFP/Getty Images)

Microsoft has retained Dentsu Aegis (DA) as its media buying agency globally.
After the review of its global media account in the US took place in the US, the company has decided to retain DA, which has held the contract since 2014.

It is believed the DA beat out both Wavemaker and Publicis Media, which were both in contention.
“After completing a review of our global media agencies, we are extending our relationship with Dentsu Aegis.” confirmed Kathleen Hall, corporate vice president, Brand, Advertising & Research, Microsoft.

The win was announced within DA earlier today, The Drum understands but at the time of writing, the network had not commented when contacted
Microsoft has retained Dentsu Aegis (DA) as its media buying agency globally.
After the review of its global media account in the US took place in the US, the company has decided to retain DA, which has held the contract since 2014.

It is believed the DA beat out both Wavemaker and Publicis Media, which were both in contention.
“After completing a review of our global media agencies, we are extending our relationship with Dentsu Aegis.” confirmed Kathleen Hall, corporate vice president, Brand, Advertising & Research, Microsoft.

The win was announced within DA earlier today, The Drum understands but at the time of writing, the network had not commented when contacted

Credit: The Drum

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