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Breaking: Media Fuse Dentsu Aegis Network Wins Coca-Cola Media Pitch In Nigeria

Emeka Okeke, Group CEO, Media Fuse Dentsu Aegis Network
Emeka Okeke, Group CEO, Media Fuse Dentsu Aegis Network

After a keenly contested pitch process among media independent powerhouses in Nigeria, Media Fuse Dentsu Aegis Network has won the Coca-Cola pitch in Nigeria.

Brand Communicator confirmed from an authoritative source that Coca-Cola announced the results earlier today. The pitch featured some of the country’s leading agencies which include WPP’s Algorithm’s MediaCom, Publicis’ incumbents Starcom-Media Perspectives, BrandEye and Universal MCcan.

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For the victory, Media Fuse Dentsu Aegis Network will be handling the juicy media account. Coca-Cola is one of the biggest spenders in advertising in the country.

Media Fuse Dentsu Aegis Network is one of Nigeria’s leading agency networks and part of Dentsu Aegis Network, the global communication group with presence in 145 countries. As a full service agency network, the group provides integrated communication strategy, planning and implementation, digital media/creative and production, digital performance and optimisation, social/community media engagement as well as specialist out-of-home communication services to clients in diverse sectors. The agency’s Global Network Brands in Nigeria include Carat, Vizeum, Isobar, iProspect and Posterscope as well as specialist brand, Amnet.

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