Dano Milk Bags Guinness World Records Certificate
After successfully setting a new benchmark in the longest drinks-pouring category of Guinness World Records, Arla Dano has been conferred with the global record holder title in the category by the awarding institution.
The recognition is premised on the engagement of over 650 participants to achieve the longest drinks-pouring relay using Dano UHT Milk held on June 1 this year in commemoration of World Milk Day. Government and non-government representatives threw their weight behind the programme which intensified conversations on nutrition, healthy living and the dairy industry in Nigeria.
In the weeks leading up to the event, Dano milk had embarked on a massive outreach to orphanages and schools, educating kids and their handlers on the benefits of milk and nutrition generally. The outreaches also provided an opportunity for the brand to spread the milky goodness of Dano as they distributed milk products as well as household items to these facilities.
The record-breaking event itself, which was closely monitored by the awarding body, was a carnival-styled milk party hosted by popular on-air-personality, Dotunand stand-up comedian, Funnybone. Beyond the active participants in the record-breaking exercise, there were a total of over 2,500 people gathered at the Muri Okunola park to join Dano milk as they attempted the feat. Dignitaries from the entertainment industry, corporate bodies and government institutions also graced the event, each of them extolling the nutritious benefits of milk as well as Dano milk’s efforts to promote good food habits in Nigeria.
Speaking at the event, Deputy Governor of Lagos State Dr. Idiat Adebule commended the advocacy of Dano milk within the Nigerian dairy sector. She further urged the owners of the brand in Nigeria, TG Arla Dairy Products Enterprise, to continue maintaining the June 1 event as they had successfully done since 2016.
Wife of the Lagos State Governor, Mrs BolanleAmbode, highlighted the role of non-governmental stakeholders in the efforts of the state government to tackle nutrition issues especially among children and youths. According to her, “The Lagos State government is passionate about giving the best to children, youths in schools and institutions across the state. Contributions by other stakeholders are equally important and will help position milk as an important component of mental and physical development.”
Despite a barrage of initial challenges to the project, the team behind the brand was able to achieve the feat. Marketing Manager, Ifunanya Obiakor linked the feat to determination, focus & resilience to surmount obstacles.
She notes: “It is said that every great achievement seems impossible at first, until it is done. This saying reflects our journey to obtaining the Guinness World Records certificate for organizing the longest drinks-pouring relay. Achieving this feat in the face of obvious obstacles is a testament to the possibilities that abound when the will to win drives exceptional performance and when inner strength is deployed towards tackling and overcoming challenges”.
According to Managing Director, Mads Burmester, “We believe this award speaks to the fact that the human mind can achieve whatever it conceives. All that is required is the inner strength to follow through with the vision despite hard times. This is what the Arla Dano brand aims to represent in Nigeria and this is why we will continue to provide Nigerian consumers with high quality dairy products to nourish them well enough to take on their day and life in general”
“We hope to positively influence our consumers and make them believe in themselves. Beyond the nutritional products that we offer in the dairy sector, we consider the importance to appeal to the mind and consciousness of our consumers.”
With the new feat, Dano further intensifies its presence and impact in the dairy sector of Nigeria’s economy with quality products for the young and old.