Yetunde Adegbite Now Heads Posterscope Nigeria
The former Chief Marketing Officer of Serengeti (Promo World and Optimum Exposures), an agency under the Troyka Group has been appointed by the Emeka Okeke-led Media FuseDentsu Aegis Network to head Posterscope following the exit of its former helmsman, Dan Oshodin.
Yetunde will be stepping into the wide shoes of Dan Oshodin, a veteran advertising media strategist and champion of accountability and measurability of out of home advertising who had resigned as Posterscope Nigeria’s Managing Director, and from the board of Media Fuse Dentsu Aegis Network, its holding company. Dan who launched the Nigerian office of the global OOH communication business 3 years ago left the group at the end of August, 2018 having served a 3-month notice to the boards of the respective entities since June.
Yetunde is a multi-skilled marketing and brand building professional with experience in brand strategy formulation, product innovation and launch, brand management, experiential marketing & events, advertising and media.
She began her journey in the IMC industry in 2012 with Primedia Out of Home Nigeria as Head of Sales and Marketing where she was till 2016 when she joined Serengeti as Marketing Controller.
She studied at the University of Bradford where she earned her Masters of Business Administration, MBA. She also studied at the Metropolitan School of Business & Management, UK.