APCON Set To Hold Stakeholders’ Forum On Political Communication


APCON Council

Advertising Practitioners Council of Nigeria (APCON) in partnership with Advertising Practitioners Association Abuja Chapter (APAAC) has concluded plans to hold a one day stakeholders’ forum on political Communication scheduled for Thursday, October 11, 2018, at the International Conference Centre, Abuja.

The theme of the event is ‘Ethical Advertising and Communication: A Tool for Enhancing Peace and Political Stability’.

A statement recently signed by the Acting Registrar/Chief Executive, Mrs. Ijedi Iyoha, rpa, said that the forum is organized in anticipation of commencement of campaigns for the 2019 general elections and aims at discussing critical issues around the management of electioneering campaign communication and to highlight the rules of engagement applicable to the development and deployment of such communication.

Ijedi-Iyoha, Acting Registrar/ Chief Executive, APCON
Ijedi-Iyoha, Acting Registrar/ Chief Executive, APCON

She added that “the tendency of political candidates and their supporters to abuse their freedom of speech and engage in spurious promotional campaigns that exploit consumers and the public, and sometimes undermine societal harmony and well-being has made it most expedient to bring all stakeholders together under one platform. She appeals to election candidates and their supporters, political advertising consultants and owners/managers of mass media organizations to exercise restraint and comply with relevant laws and regulations on political advertising especially during this critical period leading to the 2019 general elections”.

According to the statement is pertinent to the smooth and healthy operation of our nascent democratic process. The forum aims at ensuring that campaign communications are fair and truthful enough to aid democratic choice by the electorate and are devoid of any traits that could precipitate violent conflicts.

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