RECMA Report Ranks mediaReach OMD No. 1 In West & Central Africa



RECMA – Research Company which evaluates Media Agency Billing and Ranking globally, published its annual ranking report in September 2018 for Media Agencies, which covers key markets in Africa, namely Nigeria, Ghana, Kenya and South Africa.

The RECMA report for Nigeria unveils ranking of mediaReach OMD in Nigeria, leading at No. 1 position with a 20.7% share of Media Buying/Billing, having grown by 7% in 2017 compared to 2016. mediaReach OMD has consistently ranked No. 1 by RECMA since the report started for Nigeria in 2011.

In Ghana, mediaReach OMD ranked No. 1 with a 21.1% share of Media Buying/Billing, having grown by 11% in 2017 compared to 2016.

With the above two, mediaReach OMD continues to be No. 1 in West & Central Africa. This can be attributed to the growth mediaReach OMD has had with the addition of New Business and Organic Growth of Existing Business. In other markets in Africa OMD continues to lead the ranking: OMD Ranks No. 1 in South Africa with 20.8% Industry Share of Media Buying/Billing and it was also ranked No. 1 in Kenya with 25.1% Industry Share of Media Buying/Billing.

mediaReach OMD continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches. mediaReach OMD continues to add ‘value’ to their Client’s Business by delivering Better Decisions, Faster.

About mediaReach OMD: mediaReach OMD is the leading Media Agency in West and Central Africa, having presence in Nigeria, Ghana and Cameroon, with partner offices in West and Central Africa giving an unrivalled coverage to their existing Clients in the Region. mediaReach OMD started its operation in Nigeria 19 years ago and has been consistently ranked No. 1 by RECMA (since report started for Nigeria in 2011). In February 2017, OMD Worldwide was awarded the Most Creative & Innovative Network of the Year for the 11th consecutive time by the Gunn Report for Media, which is the industry standard for evaluating media creativity, innovation and effectiveness. In early March 2017, mediaReach OMD ranked No. 35 the only Media Agency in Jobberman Best 100 companies to work for in Nigeria, which was measured across various parameters including Job Satisfaction, Career Growth Prospects, Work-Life Balance, Staff Welfare, Equal Opportunity Policy, Company Culture, etc. Later in March 2017 mediaReach OMD Nigeria was awarded Young Lions Media – Nigeria Competition and Young Pro Media – West Africa Championship, by winning this 2017 edition of the competition, mediaReach OMD represented Nigeria for the 8th times at the Cannes, since 2008. In June 2018, mediaReach OMD represented Nigeria at the Cannes Young Lions Media competition. OMD Globally was the most Medaled Media Network at Cannes Lions Festival of Creativity 2018.

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