Alibaba Smashes 11.11 Records Again With Over $30bn In Sales
Alibaba smashed its 2017 record, selling over RMB213.5bn (around $30bn) in just one day of sales during its 11.11 Global Shopping Festival.
The number is almost $5bn more than last year and Alibaba hit a significant milestone in seeing the total number of delivery orders hit 1.042bn.
At the end of the festival, Alibaba CEO Daniel Zhang confirmed the final GMV total and claimed this milestone meant it was one step closer to eventually selling over 1 billion packages a day, an objective it is aiming to be hitting as an average per day in the future.
Calling the event ‘the Olympics for brands’, Alibaba’s sale day reached its 10th year this year and as part of the event, it ran its gala TV show to launch the event on Saturday. According to Alibaba, 250m people watched the event on TV, with a further 25m watching the stream online.
Alibaba said that, of the total purchases, 40% were of international brands, while some 237 brands exceeded RMB100 million in GMV, including leading international brands Apple, Dyson, Kindle, Estée Lauder, L’Oréal, Nestlé, Gap, Nike and Adidas.
Outside China, come 230 regions got involved in purchasing items too. It was also the first year for Alibaba-owned Lazada to fully get involved in the festival, bringing the festival to consumers in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.