Just In: AAAN Names Zylstra, Odugbemi, Owodunmi, Others For 2018 LAIF Jury



The Advertising Agencies Association of Nigeria, AAAN has released the names of the members of jury for the 2018 edition of the Lagos Advertising and Ideas Festival, LAIF, Awards.

The jury will be chaired by the Chief Strategy Officer of Dentsu Aegies Network of Sub Saharan Africa, Michael Zylstra. Other members of the jury include renowned Nigerian documentary screenwriter and cinematographer; Femi Odugbemi and former Managing Director of STB McCann, Omowunmi Owodunni. Others are Theo Lawson; Tayo Ken-Sulaimon; Sam Adeoye; Debo Ogunbadejo and Chris Ogunlowo.

Recall that the 2017 LAIF Awards had the Managing Director, TreeWater Retreats Limited and co-founder of SO&U, Mrs. Julia Oku-Jacks as the president of the panel of Judges. This year’s LAIF Awards is with theme: ‘Future Forward’ will hold on December 9, 2018 at the Landmark Event Center, Victoria Island Lagos.

This year’s event promises to be bigger than the previous, as the organisers have concluded plans to extend the award to West Africa. Last year, in an exclusive interview with Steve Babaeko, Chairman of LAIF Management Board and Managing Director/ Chief Creative Officer of X3M Ideas, he told Brand Communicator that LAIF would be extend to West Africa in 2018.

In his words “I promise you if it’s the last thing I can do, it is going to happen next year. We are starting from West Africa. Even if only two countries from the sub-region join us for the awards next year, it’s going to happen. We are going to start driving it early. From now on, we are building the website and we are going digital. The entries will be digital; you submit online, we collate online. We can do pre-judging even before we have the jury sitting. It is going to be innovation-led.”

In last year’s edition of the annual awards, Noah’s Ark clinched Grand Prix for its globally acclaimed and awarded ‘Lost’ job, a television commercial it created for the Airtel brand. In all, the agency won six Gold, nine Silver and seven Bronze medals, making a total of 23 medals in addition to the Grand Prix.

DDB Lagos also had a good showing at the awards as it emerged the most awarded agency of the evening and clinched the second position on the LAIF table in style with 9 Gold, 11 Silver, 14 Bronze medals, making it a whopping 34 medals in all.

Rounding up Nigeria’s top three most creative agencies at LAIF 2017 is X3M Ideas which placed third on the medal table with nine Gold, 5 Silver and 6 Bronze, carting home 20 medals in all.

Fourth on the medals table is 7even Interactive, a creative agency that opened shop some two years ago. The agency replicated it’s international win at the Loeris in August at LAIF four Gold, five Silver and seven Bronze medals, making a total of 16 medals in all.

Completing the top five most creative agencies positions is Up in the Sky, an equally young agency. The agency stunned by winning four Gold and a Bronze medal, getting five medals in all. The agency has also had international recognition this year as well.

Also, Senator Akin Odunsi, Chairman and Founder, Rosabel Advertising group/ Past President of AAAN; and Dr. Tunji Olugbodi, Founder, Verdant Zeal and First Chairman, LAIF Management Committee were specially rewarded with LAIF Time Achievement Award and LAIF Special Recognition Award, respectively.

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