Media Perspectives Unveils NMAG Mobile App, Releases 2018/2019 Media Report
...Report Notes Changes In Media Measurement Metrics, Others
Media Perspectives, a leading media advertising agency and a member of the Starcom MediaVest Group, has unveiled a mobile App for its Nigerian Media Advertising Guide (NMAG) which used to be published yearly in book format. As part of the launch, the agency also launched the 2018/ 2019 NMAG edition.
The management of the agency said the digital version of the report which is in its third edition would reach more people than ever within the country and globally who would also have access to updated versions of the report quarterly at no cost.
This was disclosed at a media parley held on Monday by the agency’s Chief Operating Officer, Jude Odia. He said the mobile app is the first of its kind in West Africa and provides insights for practitioners, clients, agencies and investors to help them take actionable decisions.
Odiah explained that the agency is constantly at the vanguard of making media reports available because of the importance of insight for actionable decisions. “Data is nothing without insight, insight is nothing without intelligence. Insights in this report should be translated into human intelligence.
“In line with our commitment to champion industry thought leadership and keeping our promise of continuous improvement, that we present to you the 2018/2019 edition of your insightful marketing communications advisory annual publication, Nigeria Media Advertising Guide-NMAG#3.
“This edition is a fulfillment of our last year promise to not only democratize media research data but more importantly make it accessible to all stakeholders. Therefore, I am glad to inform you all that the comprehensive version of this book is now available for download on Google Play for Android Store for IOS.”
“In our efforts to fully operationalize the starcom brand in Nigeria, we have included a new section in this edition tagged Trends and projections. This is aimed at helping clients and businesses predict and proactively position for the near future realities. This section is an output from Advisory & Consulting unit, a new arm in our overall bundle of professional services.” He disclosed.
Speaking on what informed the launch of the new app, Head, Digital Services, Starcom Media Perspectives, Mrs. Ose Osundeko, said the aim of the agency was to make the report accessible to many people as possible and online space offers that opportunity.
“So, we know that mobile penetration is very high and the easiest way for us to be able to provide this information was to go mobile and that is why we launched the app.”
“Now, in terms of the usefulness of the app, it gives you information, for instance, if you are a student and you need to do your research, you have it at hand, if you are a marketing professional and you want to double check some information and you want to plan media, you actually have insight and actionable data.”
Similarly, the Associate Director, Strategy & Innovation,Starcom Media Perspectives, Dolapo Ogunbambo, explained that the new app offers industry stakeholders recent information about the media space. He said streaming, Gaming& Sports Betting, Social Commerce, Programmatic, AI & Robotics and others are trends to watch out for.
Meanwhile, according to the report, there are changes in 2018 trends verse 2017. They are: Cola wars led to early on-slaught between Coke and Pepsi 2018. Noodles industry acquisition has led to a monopoly Indomie resulting in reduced media spend.
Also, Lifestyle trends driving increased spend for Google and FinTech and consumer banking driving banking sector competition.
According to the report, “Consumer behaviour enhanced by tech continues to evolve the industries and communication landscape. This, according to the report, will affect the way audiences are reached and media measurement metrics. Personalization, social networking and convenience top the list of evolving consumer behavior.
“The global phenomenon of programmatic is becoming evident in Nigerian media particularly in TV and OOH landscape. More marketing professionals will have to adequately equip themselves to navigate this new wave of media buying technique,” the report said