Zenith, BBC Ink Deal On Sponsorship For Talking Business Africa
Information made available to Brand Communicator has it that one of Nigeria’s foremost financial institutions, Zenith Bank has signed an agreement BBC Global News to become the exclusive sponsor of one of its weekly flagship programmes, ‘Talking Business Africa.’
The programme which is presented by Africa-based and award-winning journalist, Lerato Mbele-Roberts, and is changing the African narrative by showcasing the continent’s thriving marketplace, will catapulting the bank brand into millions of homes across the world via BBC World News and BBC.com.
Speaking at a special event at Zenith Bank’s headquarters in Lagos to mark this landmark deal, Jim Ovia, Chairman and CEO of Zenith Bank said: “Having built a successful brand like Zenith Bank based on trust and innovation, it was important for us to partner with a media organisation that reflected our values, which is why we’ve chosen the BBC, amongst others. By sponsoring Talking Business Africa, we hope to inspire Africans into business and encourage people across the world to do business with us. ”
Charlie Villar, Chief Operating Officer of BBC Global News said: “Africa’s growth surge can be accredited to its many entrepreneurs and business leaders all over the continent. We’re delighted to partner with Zenith Bank to change the African narrative by continuing to showcase the continent’s successful and high-profile personalities to global audiences.”
The multi-platform series brings global audiences insights into the entrepreneurs and business leaders shaping Africa’s economic fortunes, meeting and profiling the people who’ve created jobs, not just for themselves, but for others too. From the leaders of large multinational companies through to individual entrepreneurs just starting out, Talking Business Africa finds out how they got there, what motivates them and the challenges they face.