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Zenith, BBC Ink Deal On Sponsorship For Talking Business Africa

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Warren Harding, Regional Director: Africa, BBC Global News, Yewande Adewusi, Head of Commercial Partnerships, West & Central Africa, BBC Global News, Charlie Villar, Chief Operating Officer, BBC Global News, Dennis Olisa, Executive Director, Zenith Bank PLC, Isla Macleod, VP for Sub Shaharan Africa, Europe & CEE, CIS, BBC Global News, Adamu Lawami, Group Head, Corporate Banking, Zenith Bank PLC and Felix Morka, Senior Manager, Corporate Banking, Zenith Bank PLC.
Warren Harding, Regional Director: Africa, BBC Global News, Yewande Adewusi, Head of Commercial Partnerships, West & Central Africa, BBC Global News, Charlie Villar, Chief Operating Officer, BBC Global News, Dennis Olisa, Executive Director, Zenith Bank PLC, Isla Macleod, VP for Sub Shaharan Africa, Europe & CEE, CIS, BBC Global News, Adamu Lawami, Group Head, Corporate Banking, Zenith Bank PLC and Felix Morka, Senior Manager, Corporate Banking, Zenith Bank PLC.

Information made available to Brand Communicator has it that one of Nigeria’s foremost financial institutions, Zenith Bank has signed an agreement BBC Global News to become the exclusive sponsor of one of its weekly flagship programmes, ‘Talking Business Africa.’

The programme which is presented by Africa-based and award-winning journalist, Lerato Mbele-Roberts, and is changing the African narrative by showcasing the continent’s thriving marketplace, will catapulting the bank brand into millions of homes across the world via BBC World News and BBC.com.

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Speaking at a special event at Zenith Bank’s headquarters in Lagos to mark this landmark deal, Jim Ovia, Chairman and CEO of Zenith Bank said: “Having built a successful brand like Zenith Bank based on trust and innovation, it was important for us to partner with a media organisation that reflected our values, which is why we’ve chosen the BBC, amongst others. By sponsoring Talking Business Africa, we hope to inspire Africans into business and encourage people across the world to do business with us. ”

Charlie Villar, Chief Operating Officer, BBC Global News and Dennis Olisa, Executive Director, Zenith Bank PLC.
Charlie Villar, Chief Operating Officer, BBC Global News and Dennis Olisa, Executive Director, Zenith Bank PLC.

Charlie Villar, Chief Operating Officer of BBC Global News said: “Africa’s growth surge can be accredited to its many entrepreneurs and business leaders all over the continent. We’re delighted to partner with Zenith Bank to change the African narrative by continuing to showcase the continent’s successful and high-profile personalities to global audiences.”

Lerato Mbele-Roberts, Prresenter, Talking Business Africa.
Lerato Mbele-Roberts, Prresenter, Talking Business Africa.

The multi-platform series brings global audiences insights into the entrepreneurs and business leaders shaping Africa’s economic fortunes, meeting and profiling the people who’ve created jobs, not just for themselves, but for others too. From the leaders of large multinational companies through to individual entrepreneurs just starting out, Talking Business Africa finds out how they got there, what motivates them and the challenges they face.

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