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Nigerian Admen, Entertainment Celebrities Set To Storm Cannes Lions

Cannes Lions

By Joshua Ajayi

Nigerian creative advertising professionals and some entertainment stars are set to storm Cannes Lions, a global advertising festival, in June this year.

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The festival holds from Monday, 17 June to Friday, 21 June 2019 at Palais des Festivals, Cannes, France. The Nigerian Admen and entertainment celebrities will join other professionals on the global stage as speakers at the festival.

In the advertising space, the Nigerian contingents are Steve Babaeko, CEO and Chief Creative Officer, X3M Ideas; Oje Ojeaga, CEO and Chief Creative Officer, Up in The Sky; Idiareno Atimomo, Chief Operating Officer, Up in The Sky; Fidelis Anosike, Chairman, Creative Africa Exchange; and Tolulope Ajayi, Chief Creative Officer, Saga City Media.

Meanwhile, the entertainment celebrities are Omotola Jolade-Ekeinde, Actress and Producer, Red Hot Concepts; Femi Kuti, Musician, Chocolate City Music; Lanre Dabiri, Musician and Producer, Trybe Records; and Tiwa Savage, Africa’s leading Afrobreats Artist, Stealth Management.

Babaeko on his social media page disclosed that he will be speaking alongside Omotola Jalade-Ekeinde, Fidelis Anosike, and Anant Singh (of the Mandela’s Long Walk to Freedom fame) on the theme “Authentic African Story” on Thursday, 20th June, 2019.

According to him, “As an experienced marketing communications professional, I have utilized varying storytelling techniques to deliver winning campaigns for my clients’ world class brands. Hence, I will be joining Omotola Jalade-Ekeinde and Anant Singh at Cannes Lions International Festival of Creativity 2019 to discuss The Authentic African Story.”

Also, Nigeria’s Media and lifestyle entrepreneur, Familusi Akin Babajide, popularly known as Mr. FAB is expected to play a dual role of MC and Cannes Lions TV host at the glamorous event, while the other Nigerians have been called upon to speak on various topics intended to inject the African flavour into the event, an online news platform reports.

In addition, the 2019 Cannes Lions will evidently be the biggest thus far for Africa, because besides having African celebrities and creatives speak at the renowned festival, Babajide, in conjunction with the organisers, will also inject the first of what has been called the AfriCannes Party into the event. The party is intended to give the world a taste of Africa.

Recall last year, Lanre Adisa, Managing Director and Chief Creative Officer of Noah’s Ark Communications broke the jinx to emerge the first Nigerian to be appointed a jury member at the festival.

However, no Nigerian agencies have won a Lions award at the festival since inception, Babajide said for any Nigerian agency to win at the annual creativity event they have to change their story telling approach and focus more on telling the Nigerian stories through Nigerian perspectives in their campaigns.

“The more we tell our stories, the more they will appreciate the context of our work and maybe then they will take note and Nigerians may begin to win the coveted Cannes Lions Awards,” he stated.

Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.

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