Nigeria’s Steve Babaeko Named in Adweek’s Creative 100


The Chief Executive Officer and Chief Creative Officer of one of Nigeria’s most globally acclaimed creative powerhouses, X3M Ideas, Mr. Steve Babaeko has been named among Adweek’s 100 Most Fascinating People in Marketing, Media and Culture for 2019.

Steve Babaeko, Group Chief Executive Officer/Chief Creative Officer, X3M Ideas Group.

This is in line with Adweek’s practice of celebrating the Creative 100, a roster of gifted professionals who inspire current and future generations not only with their work but also their passion for creativity across advertising, media, art, literature, animation and more.

Babaeko is one of the very few Africans to join other professionals of inspiring leaders and rising stars among which are Branded Content Innovators, Celebrities and Influencers, Directors, Global Creative Leaders, Media Innovators, Rising Agency Talents and Visual Artists among others.

Reacting to the development on his Instagram page, an excited Babaeko had the following to write: “I have lived in Nigeria all my life. Advertising is and will always be an undying passion, so you can imagine the shock I got doing what I truly love in my little corner of the globe.

“I am driving home and I get an email from Adweek New York telling me that I’ve been selected as top 100 Creatives in the world 2019. Thank you @adweek for this honour, most appreciated. Official reception is in Cannes on June 18, 2019. Join us if you Cannes,” he added.

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