Decline in Nigerian Banks’ Spend in June Recorded, Says Report
The Nigerian Banks’ spend for the month of June has witnessed a decrease according to infographics released recently. The report shows that there was a decrease of N35,715,562 in the total Nigerian Banking Industry media adverts spend in June compared to the month of May.
The report was released by P+ Measurement Services, a media intelligence and audit agency and MediaTrak who undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement in the month of June 2019.
TV media adverts in the Banking industry for June saw a decrease in media spend, compared to May with a reduced spend of N26,494,268, while Radio media adverts in June also saw a decrease in media spend, compared to May with a reduced spend of N19,576,488, and the Print media adverts in the Banking industry for June saw an increase in media spend, compared to May with an increased spend of N10,355,194.
The researchers sampled 21 commercial Banks in Nigeria and their ad placement on Television, Radio and the Print Media. �