Tade Adekunle Emerges New EXMAN President, Speaks On Vision
By Jeremiah Agada
Frontline experiential expert and Chief Executive Officer of Keskese Limited, one of Nigeria’s foremost experiential agencies, Tade Adekunle has emerged the President of the newly constituted Experiential Marketers Association of Nigeria (EXMAN).
Adekunle emerged alongside other experiential experts to steer the affairs of the association after an election at its AGM that held over the weekend at the Civic Centre in Lagos. Abiodun Richard Oshinibosi, Project Marshall of another foremost Nigerian agency, ABELINIS emerged as the association’s Vice President, former Publicity Secretary of EXMAN, Rotimi Rhodes came back as its Secretary General, Kola Oyebade emerged its Financial Secretary while Titi Seun-Oremade, General Manager of Sodium Brand Solutions emerged its new Publicity Secretary.
In a reaction to his emergence as the new EXMAN president, Adekunle who praised the former Kehinde Salami-led leadership for taking the association to greater heights as well as getting a new secretariat, said he is looking to consolidate on previous achievements and build on it
“Our immediate past Excos have done quite a lot and they have moved the association to greater heights. We started six years ago and every year, the association has always climbed a rung higher. In that space of little time, we have a code of conduct that regulates not just our sector but other sectors who now borrow our code of conduct as well.
“This year also, the outgoing excos have secured a befitting secretariat for our association. I only hope I can wear the great shoes left behind by the outgoing President, Mr Kehinde Salami. I can however assure you that it can only get higher with the support of everyone.
“No doubt, we will continue to compete but with a plain mind and we will all succeed out there if we combine forces, not only to continue to be relevant within the association but in Nigeria as a whole. That is why we all need to contribute our quota,” he said.
In articulating his plans for the new tenure, the new President said that he will focus on capacity building, getting more recognitions for member agencies and working collaboratively with other stakeholders within the marketing mix to achieve the industry’s collective aspiration. “Training is very key, and we take it seriously in EXMAN. You will discover as the industry keeps growing, new trends and technologies emerge. We need to keep up through capacity building. We will also work in getting more recognitions for our members,” he said.
EXMAN is the umbrella body for experiential marketing communications agencies in Nigeria. Asides serving as a co-operative of the best experiential marketing agencies in Nigeria, it exists to support, promote and defend the interests of over 45 member agencies, with total billing of over N30 billion through comprehensive core services and platforms. , promote and defend the interests of over 45 member agencies, with total billing of over N30 billion through comprehensive core services and platforms.