Winners Emerge In Friday’s Loeries Awards Night
Jeremiah Agada from Durban, South Africa.
Winners have emerged in the first leg of the 41st Annual Loeries Awards, which took place yesterday at the Durban ICC, have been announced. Across the six categories, 161 Loeries were awarded, including 2 Grands Prix, 20 Golds, 42 Silvers, 69 Bronzes, 6 Craft Golds and 22 Craft Certificates. Unfortunately, no Nigerian work won in the first day. Hopefully, there will be a better showing in the second leg of the awards scheduled to hold this evening at the same venue.
The event which recognised the best of brand communication and design across Africa and the Middle East in the Student, Out of Home, Print, Shared Value and Digital and Design categories, had the Grand Prix Loeries- the award given for the best work across the show, were awarded to the architecture project ‘Kleine Rijke’ by David Krynauw, South Africa, in the Design category and Theatre Hours’ ‘Acting Identity’ by TBWA, Istanbul, Turkey, in the Typography Design.
The Marketing Leadership & Innovation Award was presented to Andrea Quaye, vice president marketing at Anheuser-Busch InBev. “Over several years, it is clear that Andrea Quaye was personally involved in her brands’ successes, and has been an active contributor to their market positions in South Africa,” says Andrew Human, CEO of the Loeries. “She is a worthy recipient and outstanding example of the leadership, dedication, loyalty and commitment to a brand that is required to go beyond the ordinary.”
Other awardees include Simphiwe Mnguni, graphic designer at Sunshinegun, and Gregory Leigh Booysen Art Director at King James Group who received the Brand South Africa Young Creatives Award, which recognises the creative performance of individuals aged 27 or younger. Each winner receives a Gold Loerie and US$5,000.
For the Student category, 6 Gold and 1 Craft Gold Loeries were awarded, with students from North-West University winning 2 Golds, Vega 2 Golds, AAA School of Advertising 1 Gold, Stellenbosch Academy of Design and Photography 1 Gold, and the Open Window 1 Craft Gold. For the Student Facebook Challenge, a Gold Loerie went to Vega School Johannesburg for ‘Know Her Name’ (Roger Dos Santos Xavier, Tshegofatso Kwele and Cara Brauckmann). A Bronze Loerie was awarded to Mandela University, Port Elizabeth, for ‘Changing the Conversation.’
The 2019 Loeries awards were judged by over 140 regional and international industry leaders, including international jury presidents Nedal Ahmed, Tara McKenty, Ralf Heuel and Katja Thielen.
The final awards evening takes place on Saturday 24 August. To view the winners and for information on the Loeries, visit their website via loeries.com.