P&G Elevates Ehinomen Enekabor To Brand Director, Global Oral Care
Global FMCG giants, Procter & Gamble (P&G) has elevated its Associate Brand Director, Global Oral Care, Mrs Ehinomen Enekabor to the position of Brand Director, Global Oral.
Mrs Ehinomen’s promotion which took effect in September 2019 will see her leading global innovation efforts for all P&G’s oral products such as Adjacencies Mouthwash (Crest/Oral B), Floss (Oral B) and Whitestrips (Crest) across Europe, India, Middle East Africa and Asia.
Ehinomen who is an experienced director of brand management with a demonstrated history of working in the consumer goods industry is a strong media and communication professional skilled in Brand Loyalty, Marketing Management, Consumer Products, Brand Architecture and Brand Equity.
She joined P&G in 2002 as an Assistant Brand Manager for Always Nigeria/West Africa. Through the years, she rose steadily through the ranks becoming Category Manager, Regional Brand Manager in 2008. In 2011, she became Associate Marketing Director, Beauty and Grooming (Safeguard, Gillette portfolio), Head of Marketing (Brand Operations Leader), Fabric Care (Ariel, Bonux) and Batteries (Duracell portfolio) -West Africa in 2012 among several other roles.
In 2015, she rose to the position of Commercial Leader, Brand, Marketing Strategy and Planning for the P&G, where she was responsible for leading a multifunctional team comprising brand management and brand operations (media, trial, direct to consumer and instore marketing). She held these roles among several others before her current position.
Ehinomen is an alumna of the University of Benin, Nigeria, where she obtained her Bachelor of Engineering (B.Eng.) Chemical Engineering.