Mouka Moves To Redefine Sector Via Innovation, Manpower Development, IT

Raymond Murphy, CEO, Mouka Limited

Foremost mattress and other bedding products manufacturing company, Mouka recently celebrated the 60th anniversary of its trajectory into Nigeria’s market with a resolve to truly continue to redefine the country’s mattress and other beddings industry.

At a grand gala marking the 60th anniversary of the mattress manufacturing company in Lagos on Saturday, the brand’s helms man, Raymond Murphy disclosed that the company was certain to make innovation its watchword in the country’s fiercely competitive market.

Murphy said Mouka was therefore setting the benchmark for competitors in the country’s beddings sector which it is poised to redefine through training and development of its manpower. He also hinted that the effort at redefining the industry would involve a yearly upgrade of manufacturing facilities, ensuring that its operations are to the highest local and international Health, Safety and Environmental Standards with Information Technology (IT) as a major enabler of its innovative drive. 

According to Raymond Murphy who cited an independent research, Mouka is the only brand with over 90 percent unprompted awareness in the world’s most populous black nation.

Raymond who has piloted the affairs of the company for close to 5 years, believes the anniversary also presents the company an opportunity for self- evaluation.  

 “This is a big milestone for us. At 60, we are the market share leader in the mattress and beddings sector. Recent research, according to some marketing professionals whom I met on my last trip to Dubai also attests to the fact that Mouka is not only the leader in Nigeria, but also in Africa and the Middle East,” he said.

The anniversary celebration was also a conscientious effort at reminding other players in the sector, and consumers alike, of the transformation undergone by the foundation of the Mouka brand laid in 1959, when the scion of the Faiz Moukarim family started the Moukarim Metalwood factory in Kano to manufacture furniture and iron beds.

Mouka’s arrow head said through its 60 years of operating in Africa’s largest economy, the mattress producer has been able to establish over 1,000 branded outlets nationwide, and has remained first choice mattress brand for millions of Nigerians.  

According to him, the expansion of the indigenous business venture which started on a small scale six decades ago, has in no mean way contributed to the growth of Africa’s largest economy.

“Mouka has been engaged in the creation of generation to generation business partners, job creation and sourcing local materials. Mouka is also reputed for high levels of governance and compliance, we pay our taxes accurately and on time.  We contribute back to society through donations and contributions to the local communities where we operate,” Murphy said.

The indigenous brand’s contribution to national economy is also evidenced in its leading position in Nigeria’s mattress and beddings industry, in which it maintains the largest market share. The firm’s boss said the local manufacturer continues to make giant strides, in keeping with Global Best Manufacturing Practices, improving its manufacturing standards and product portfolio. 

The indigenous manufacturer’s helms man also revealed that it was an attestation to what has become an undying resolve for brand and service excellence that saw Mouka become the only African company to be listed twice in the London Stock Exchange Group’s companies to Inspire Africa report published in2017 and 2019. 

Mouka was listed in the LSEG s companies to Inspire Africa 2019 report after it made the 2017 inaugural edition. According to Raymond Murphy, the mattress and other bedding products company had to work earnestly to consolidate its performance in the sector to make the list of companies to inspire Africa for the second consecutive edition. 

To be included in the list, companies need to be privately held, and show an excellent rate of growth and potential to power African development.

Considered owners of sleep in the most populous black nation, industry experts adjudge Mouka the leader of innovation in the sleep business. An attestation to this fact was the endorsement of the brand recently, by the Nigeria Association of Orthopaedic Manual Therapists (NAOMT) and Nigeria Society of Physiotherapy (NSP) for its ability to address the sleep needs of consumers.

Mouka’s dint of innovation also translated to the launch of a bio-technology driven Mozzi repellents; a multifaceted insect repellent range. Widely described as the first of its kind in Nigeria’s beddings industry, this innovation remains a no mean feat yet to be matched in bedding sectors across the African continent.     

On how Mouka has been able to remain consistent with reference to quality delivery despite the stiff business environment within which it operates, the company’s Chief Operating Officer, Femi Fapohunda said, the brand’s ability to weather the storm, is tied to its adaptability to the changing business environment.

“…We study the economic situation in the country at every point in time and brainstorm in order to come up with solution to every challenge and obstacle and that’s how we’ve been able to be around for this long,” Fapohunda explained.

Also speaking about Mouka’s innovative drive, Tolu Olanipekun, Head of Marketing for Mouka, disclosed that the indigenous company is noted for considering the total wellbeing of its consumers in its overall marketing strategy, a business approach that has positioned the brand positively in the minds of the target audience.

“At Mouka, we do not only provide our consumers with quality offerings, we also ensure they are well educated on what Mouka product is best for them based on their age, body build, lifestyle and income,” she said.  

This development led to the laurel it earned in March 2019 when it emerged the foam and mattress company of the year at the Nigeria Real Estate and Property Awards.

On how Mouka received the enviable laurel, Joshua Uwabo, founder of the awards, who gave a hint that Mouka is good at what it does, explained that Mouka’s emergence as the Foam and Mattress Company of the Year was hinged on quality delivery and brand excellence which clearly put the brand ahead of other competitors.

Not only is Nigeria’s leader of mattress production good at what it does, the company is also champion of safe work environment, an attribute which earned it a recognition from the National Employers Consultative Association (NECA) for exceptional safe work environment. This recognition was anchored on NECA’s 2018 Occupational Safety and Health (OSH) audit exercise.

The occasion was graced by founding members, the Moukarim family, management staff, business partners of the company, top Nollywood personalities and other stakeholders.

At 60, Mouka has restated its commitment to quality delivery, brand excellence and route to market approach.  The brand has chosen to continue to blaze the trail in innovation with an agenda to position itself as a market leader on the global turf.   

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