Pepsi, a global player in the carbonated soft drink space has unveiled its yearly brand campaign tagged: “We Got Taste” as part of activities to place the consumers at the forefront of its brand awareness effort.
The new campaign was unveiled yesterday at a media chat which held at the Seven Up Bottling Company, ijora, Lagos.
Marketing Manager, Seven Up Bottling Company, Mr. Segun Ogunleye while explaining rationale behind it said, the new campaign is part of the company strategy to create a memorable experience for the consumers every December.
He said, the Pepsi brand is a brand that understands pop culture and consumer experience thereby combining the functionality of product with its emotional attribute.
“There is a long line of events that will exhibit the true character of the taste that Pepsi stands for, through the intrinsic taste of the pop soda, the dynamic brand ambassadors, and the array of concerts planned out. All these have been put together to give Nigerians the ultimate taste experience this December.
“Pepsi over the years has owned December with Music +Football events which have become a driving force. As a brand we are in the forefront of driving contemporary pop culture, and we have done this again and again and that’s the spirit of what our brand is about,” he said.
Adeye revealed that the new campaign “We Got Taste” which has been premiered on digital platform received 80% applauds from consumers on various social media platform.
A long list of shows and events will be organized in order to make the month a memorable one for the consumers. Some of the show include a musical concert this December include Livespot X Festival featuring Cardi B, Star Boy Wizkid, and Burna Boy. Other artistes who sit at the center of the brand promotions and awareness include Techno, Davido, Teckno, Teni, Tiwa Savage, to create an exciting experience.
Also there is going to be Pepsi Rhythm Unplugged with other events lined up for a tasteful December. This include grammy-nominated Burna Boy’s ‘Burna Boy in Concert,’ MeganTheStallion, Teni ‘The Billionaire Experience’, Tiwa Savage with ‘Savage Experience’ and Pepsi ‘Star Boy’s Wizkid Live Concert.’
The December vibe will also feature DJ Cuppy’s ‘Cactus at the Roof Party,’ DJ Xclusive’s ‘All White Party’ and DJ Spinall’s ‘Party of your Dreams’ which happen to be among the most celebrated raves in Nigeria and Africa.
Over the years, Pepsi has been making December a memorable experience for customers through its various campaigns and promotions. In 2016 it unveiled the Turn Down 2 Turn Up, while in 2017 and 2018 it unveiled the No Shaking, Carry Go Disembaa and No Chill Disembaa Campaigns.
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