GDM ‘Raises Bar’ With Inaugural Master-class, CSR Initiative To Commemorate 10th Anniversary


By Jeremiah Agada

In a bid to give back and show its appreciation to the ecosystem that has contributed to its successes, Nigeria’s premier marketing innovation outfit, GDM Group hosted a high impact  master-class where it engaged industry stakeholders during the maiden edition of its Marketing Innovation masterclass tagged ‘Raising the Bar’ in commemoration of its decade long sojourn in the industry.

The free event featured foremost and seasoned industry players who drew from their wealth of experience and knowledge to impact participants at the Eko Innovation Centre, Ikoyi, yesterday.

Setting the tone for the well-attended full day programme was the Managing Director of Nitro 121, Lampe Omoyele, respected business leader who has been previously Marketing Director at Cadbury, Airtel, PZCussons and Glaxo SmithKline; Managing Director, Nielsen West Africa. He lectured participants on the topic, “Marketing Innovation and Strategy in 2020.”

Lampe Omoyele, Managing Director, Nitro 121.

This was followed by a session from the Managing Director of Entod Marketing, Mrs Iquo Uko. Mrs Ukoh who by dint of hard work and high level of professionalism at Nestle Nigeria, became the first and only Female Marketing Director at an Executive Management level till date, took participants through an exciting journey with “Timeless Principles of Effective Marketing.”

Iquo Ukoh, Managing Director, Entod Marketing.

Group Chief Executive Officer and Chief Creative Officer of Nigeria’s most creative agency, X3M Ideas, Steve Babaeko who was named among the prestigious Adweek 100 most creative professionals in the world followed Mrs Uko’s presentation with a high-powered inspiring motivational salvo on “The Guts to Win the Innovation Game.”

Steve Babaeko, Managing Director, Chief Creative Officer, X3M Ideas.

Other faculty members that impacted participants at the event include Frank Ozekhome, Head, Group Strategy, Insight Redefini who spoke on “Trends to Leverage in Marketing Innovation and Doja Ekeruche, Board Member, Eko Innovation Centre who covered the grounds on “ROI-Focused Marketing.

At the end of the rigorous but rewarding exercise, participants were all issued certificates free of charge. This gesture, according to the Founder and CEO of GDM Group, Victor Afolabi, is part of the Group’s gesture in giving back as well as impacting the ecosystem. He said that beyond the maiden edition, this will be an annual event the GDM Group will be organising.

L-R: Lampe Omoyele, MD, Nitro 121; Victor Afolabi, GMD, GDM Group and Joshua Ajayi, CEO, Awesome Communications and Publisher, Brand Communicator at the maiden GDM Marketing Innovation Masterclass yesterday.

He added, “Marketing innovation masterclass is an annual GDM platform where the company connects with stakeholders in the marketing and innovation industry for knowledge sharing purpose. The 2020 maiden edition will curate conversations around innovation in marketing, leveraging trends, data, storytelling and technology.”

Earlier in his address, Afolabi shared the decade-long story of GDM Group and how they have been successfully distilling complex marketing problems,  how they serviced some of the largest homebred and cosmopolitan brands, how they emerged as an institution leader, and now they are now raising the bar.

A day before, the The GDM Group, as part of its tenth anniversary empowered students of Gbagada Junior Comprehensive Secondary School with educational materials. The marketing innovation firm also renovated the Junior Secondary School’s multipurpose hall and presented 21 new white marker boards for classrooms, among other educational items.

This, they explained, would enhance the capacity of the students to learn whilst harnessing their creativity and encouraging innovation.

The Founder, GDM Group, Victor Afolabi, while speaking at the event, disclosed that the effort was also driven by the idea of giving back to the society.

According to him, “The wealth of this nation is in its people which is one of the reasons we decided to take our quota of corporate social responsibility to a secondary school. Where we can directly reach and impact the future of our nation.”

Afolabi added: “This is the beginning of what would be a prosperous partnership between our organisation; the Lagos State Government and the society, as we intend to continue to do more of these development driven initiatives.

“This is the perfect season for such collaboration as the GDM Group marks 10 years of positively disrupting the ecosystem in which it operates; whilst evolving into more innovative and dynamic modules.”

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