Kimberly-Clark Introduces Huggies Nappy Pants Into Nigerian Market
Kimberly-Clark, makers of Huggies, has introduced its newest range of diapers, Huggies Nappy Pants, into the Nigerian market.
The unveiled of the new diapers which was held at Ndubuisi Kanu Park Alausa, Lagos, on Saturday, 1st February 2020, was well attended by the media, various dignitaries and celebrities. The event also proved to be an exciting outing for both children and adults as the popular park was filled with fun activities for all.
The New Huggies® Nappy Pants are recommended by 9 out of 10 Nigerian mums to deliver comfort to their babies, whilst guaranteeing all night dryness. An answer to the growing concerns of mothers on diapering solutions and innovation, Huggies® Nappy Pants gives comfort, fit and ease of use. Huggies® Nappy Pants was launched to further reinforce the brand’s position of its commitment to delivering quality products to Nigerian mums and their babies.
Kimberly-Clark, Sales Director for West Africa, Bola Arotiowabriefly outlined the stages that led up to the product launch and thanked the various state and federal agencies that helped the company achieve this feat, while recognizing the talent of the Kimberly-Clark team in Nigeria.
Speaking on the quality performance of the newly launched pants, Head of Marketing, WECA, Kemi Saliu says “The new Huggies® Nappy Pants, is a High performance ‘diaper-pant’ developed to help protect a baby’s delicate skin with a breathable, soft and stretchy all-round waistband. “We will continue to put all efforts behind understanding better the consumers’ needs and provide them with innovative solutions and products. Huggies® Nappy Pants is specifically designed to meet evolving needs of parents, and is an easier approach to diapering active babies.” Mrs Saliu said.
According to the Senior Brand Manager, Huggies,Martha Kayode, “Huggies® Nappy Pants are a result of research findings and an overall objective to offer mums all-day superior dryness and protection for babies”.
Available in stores and outlets nationwide, the new Huggies® Nappy Pants comes in size 3, 4, 5 and 6, and is suitable for all babies from 3months upwards.