Former Brand Manager, West Africa for Reckitt Benckiser, Phoebe Larry-Izamoje has joined the services of global Carbonated Soft Drink giants, Coca-Cola Company as its Customer Marketing and Commercial Manager.
Phoebe who assumed the responsibility months back, will be responsible for spearheading the marketing of the company’s brand as well as leading strategy and initiatives to further grow the brand in the country.
She had commenced her career into the Nigerian IMC industry in 2012 at the Nigerian Breweries as an Assistant Manager for the Amstel Malta and Fayrouz brands. In 2016, she was elevated to the position of Brand Manager, Strongbow Apple Ciders, a position she held till she left to join Reckitt Benckiser in July, same year.
At Reckitt Benkiser, she quickly assumed the position of Brand Manager for one of the company’s flagship brands, Dettol. Exactly two years later, following her achievements with the Dettol brand, she was elevated to the position of Brand Manager, West Africa where she was in charge of such brands as Harpic, Dettol, Jik, and Mortein in the West African markets. She was there till she left to occupy her present position.
Phoebe has an MSc in Innovation, Entrepreneurship and Management from the Imperial College Business School. Prior that, she obtained a BA Econs (Hons) in Accounting and Finance from The University of Manchester in 2011. Between her Masters and Degree, she attended prestigious Lagos Business School, Pan-Atlantic University to study Professional Development and Brand Management. She also studied Marketing at Harvard University.